Seattle, WA: June 2 - June 3, 2015

Bell Harbor Conference Center

Advanced Tactics for SEOs & SEMs

Thank you to everyone who attended SMX Advanced 2015. Save the dates – we’ll be back to Seattle next year on June 21-22!

  • Looking for the presentations? Just click here.
  • Eager to learn more? We’ll be bringing the best of SMX Advanced to SMX East, September 29 – October 1 in NYC. Check out the agenda!

SMX Advanced is the only conference designed exclusively for experienced search marketers. Sessions are fast-paced, Q&A-packed, always informative… and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX Advanced and engage with others who speak your native language.

Influencing industry developments is an essential mission of SMX Advanced, which connects search marketers, decision makers from the search engines, and other key industry stakeholders. You’ll participate in conversations orchestrated to debate thorny issues and move the industry forward.

At SMX Advanced, you can always expect to learn from and share expertise among fellow SEO/SEM community members. The most accomplished search marketers in the world will present best-in-class tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, and more. Year after year, SMX Advanced tickets sell out, so don’t wait – get your ticket today!

Featured SMX Advanced Sessions:

Google Keynote: All Your SEM Questions Answered!

Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation.

Google Keynote: All Your SEO Questions Answered!

SEO your specialty? Google’s webmaster trends analyst Gary Illyes will take on all your questions about SEO, and maybe even a peek at what’s coming. Don’t miss this AMA (ask-me-anything) session!

Mobilegeddon! Surviving Google’s Mobile Friendly Update

Ready? Google’s new mobile-friendly algorithm will impact more sites than Panda or Penguin. Factors unique to mobile weigh significantly in mobile search algorithms. You’ll leave this session knowing what you need to pay attention to in order to drive maximum mobile traffic from Google.

The Future of Signals

Some inputs to search engine rankings are well-known: keywords, links, content, etc. But there are hosts of signals about which marketers speculate, sometimes with data and sometimes with only their own conviction. SEO Moz founder Rand Fishkin will explore the more speculative ranking signals, examine the evidence, and give insight into what Google and Bing really might use to rank results today and in the future.

Expert Only Sessions Include:


  • Mobilegeddon! Surviving Google’s Mobile Friendly Update
  • The Periodic Table Of SEO Ranking Factors
  • Successful White Hat SEO In Spammy Industries
  • Exploring The New World Of Entity Search
  • The Latest In Advanced Technical SEO
  • What You Should Be Doing With App Deep Linking
  • NOW You Can Be In Google Now

SEM/Paid Search

  • The Mad Scientists Of Paid Search
  • Taking Retargeting To The Next Level
  • Attribution Success In A Cross-Device World
  • Searching For Shoppers: How To Succeed With Feed-Based Product Campaigns
  • Advanced AdWords Scripts
  • Getting Creative With Ad Copy & Testing
  • Conversion Rate Rockstars

See the full agenda!

The SMX Advanced agenda is created by the editors of Search Engine Land, the publication of record for search marketers. You get unbiased, vendor agnostic programming at SMX. You can be confident that you’ve invested wisely. We guarantee it!

Have more questions about SMX Advanced? Check out our FAQ.

Attend An In-depth Workshop

Bruce Clay SEO Training
Certified Knowledge Advanced AdWords Training
International Search Summit @ SMX Advanced
In-house SEO Exchange @ SMX Advanced
Local Search Advantage
Social PPC & Psychographic Display Intensive @ SMX Advanced 2015 - Seattle, WA - June 2015

Note: All workshops will be held Thursday, June 4 at the Bell Harbor Convention Center.

Raves for SMX Advanced

SMX Advanced is consistently one of the highest caliber marketing conferences. I never fail to leave with more actionable take-aways than time to implement. Worth its weight in gold!

Kristy Bolsinger - PwC

This was my first time attending SMX. I thought it was a great way to meet new people with the same interests and listen to amazing keynote speakers. I look forward to next year. I'M HOOKED!

Chris Rosser - Moneytree, Inc.

We had a great time – all of the events were fantastic and we learned a ton. The Birds of a Feather lunches were a great idea to get like–minded people together, not only to connect but to share ideas, network, help each other out, etc.

Stacy Kowalchuk - Trupanion

The best networking opportunities with leading experts all in one place.

David Reynolds - Reed Business Information

The amount of information and actionable ideas that you take away is outstanding and will hopefully make our company that much better.

Bert Adam - Sierra Trading Post

I'm actually a little overwhelmed because I learned so many tactics I want to apply to our business. It was great to be around other SEO, SEM professionals like myself and brainstorm with them.

Elesha Soldan - Buyseasons, Inc

Loved the show, though I wish there was more of me as I wanted to view multiple tracks that were going on at the same time.

TJ Szymczak - YPM, Inc.

SMX Advanced is the show for folks interested in more than just basic industry information and expertise.

Brian Ussery - Search Discovery Inc

Nice to pick up new tips and tricks as well as reassurance that I'm on the right track with a strong foundation. Invaluable for anyone who is serious about Search Marketing.

Andrew Wong - Inflection

One of the best conferences I have attended – I attended many – and my third year for SMX Advanced. I value the advanced tracks with more advanced colleagues to network and learn from.

Shannon Yelland - activestate

The networking and socializing with my peer community is more than beyond invaluable to me... It's downright priceless!

Alan Bleiweiss - Search Marketing Wisdom

SMX Advanced is "the" conference of the year I suggest when I am asked the question: "What is the one conference you recommend I go to?" and I am ALWAYS asked the question. The networking opportunities, quality of speakers and information given is second to none.

Matt Siltala - Dream Systems Media

I wish I had a clone with me. So much great content, speakers, and topics. I must say that the best information gained was during the networking events though; the contacts and conversations have been priceless.

Zak Nicola - Kaseya

I love SMX – it should a priority event for any online marketing company!

Scott Fish - EngineWorks

This was my first SMX show, and needless to say I'm hooked. I can't get enough, I have turned into a Search Junkie!!

Ryan Everhart - Omni Imaging LLC

SMX Advanced may have been the best conference I have attended in the last few years. The speakers did a good job of providing high level content and there was plenty of time for conversations in between sessions. Will be there in next year.

Arnie Kuenn - Vertical Measures

Thank you again for another year that has given me a list of action items, a brain full of ideas and a heart filled with motivation to achieve the best SEO practices.

John Zarate - Veeco Instruments, Inc.

This was by far the best conference I have been to. I enjoyed not having to go through the basics of SEO and Social Media. It allowed for a lot more in–depth learning and even threw some things out that I had to look up!

Ellen Wright - LA–CO Industries, Inc

SMX Advanced was extremely organized, held in a great venue and was jam packed with valuable takeaways and networking opportunities for seasoned SEOs!

Cristie Reed - Search Agency

All the speakers were very passionate and engaged in their fields and expertise.

Alison Johnson - Carlson Marketing

Overall I love the sessions, some really interesting topics and ideas being shared. Great access to all of the data from the website.

Emma Cockburn - Resultrix

SMX Advanced is consistently one of the highest caliber marketing conferences. I never fail to leave with more actionable take–aways than time to implement. Worth its weight in gold!

Kristy Bolsinger - Ant's Eye View

I love attending SMX Advanced. The speakers and sessions always leave me with great ideas and invaluable takeaways to bring home. On top of that, the networking opportunities are priceless. Everyone is super approachable, and you never know when just saying "hi" to someone balloon into an amazing Search Marketing conversation. More often then not at Advanced, it does!

Kiko Correa - Mindbody, Inc.

SMX Advanced is the most informative and accessible search marketing event I've attended... ever. Danny and team put on an awesome event at a great venue that the SEO community has come to rely on every year. Everything from the speakers to the networking opportunities is top notch.. even the food!

Andrew Lipstein - Thomson Reuters

SMX Advanced is what conferences should be. My goal for conferences is to leave every session with at least two "must do" actions, and SMX Advanced doesn't disappoint. Sessions were both informative and actionable. And the bright, like–minded people you'll meet at SMX Advanced take the experience from just a conference to an amazing networking event. There's nearly as much to learn in the evenings as there is during the sessions.

Rachael Gerson - SEER Interactive

Working in Search and Online Marketing for over 14 years, SMX Advanced is one of the only conferences I can attend and still walk away from with new learnings and actionable takeaways.

Jody Resnick - President & CEO, Trighton Interactive

SMX Advanced was filled with incredibly experienced and friendly digital marketers which led many valuable networking opportunities, including great conversations with attendees and vendors about the latest trends in search, marketing and analytics industries. Moreover, the speakers and SMX staff were some of the most helpful and gracious people with whom I've had the opportunity to work at a conference.

Thomas Ciszek - Co-founder & Product VP, Cojoin

SMX Advanced was the most worthwhile conference I have been to. Between the value I obtained from hands on sessions to the amazing networking opportunities, every minute spent was worth its weight in gold. I hope I can carry on attending SMX Advanced for many years to come and continue obtaining high caliber search marketing insight.

Jonathan Hurst-Sneh - GlynnDevins Advertising & Marketing

SMX Advanced is what a marketing conference should strive to be. Full of sessions that are led by leaders in the search marketing industry providing attendees with valuable and actionable takeaways. Then add the networking opportunities with peers, the speakers, and after hour events, make SMX Advanced a can't miss conference.

Timothy Carter - Nimlok Displays

The Search Engine Land Summit was my favorite! I learned loads about future trends and its great to stay ahead on trends. The sessions were good and I came back with a lot of new ideas to implement for our clients and our own business. The takeaways were impressive. It was worth the long trip from India.

Sangeeta Kumar - VP, GMR Web Team

SMX Advanced has consistently been the most valuable conference I attend every year. When I first got into SEO, the amount I learned here was enough to keep me busy for months, now I find that the connections I make save me months of work. There is simply no better way to learn from and meet the best people in digital marketing than to attend SMX.

Jeremy Bencken -

There are always top quality speakers and varied topics at the conference covering a wide area of digital marketing. Networking is also always great at SMX.

Katrina Pesek - Kelley Blue Book

It's hugely important for leaders in our industry to stay current with best practices as well as changes. SMX is a great way to not only stay current but to meet and interact with some of the great brains in the industry.

Emily Yetzer - Vivid Seats Ltd.

…I felt that the conference was very informative and really had great speakers that presented relative and advanced techniques to consider when implements SEO, PPC or Local campaigns.

George Landes III - Aronson Advertising, Inc.

…it is by far the most actionable search conference I've ever been to. I love that speakers assume we already know a lot about SEO (because we do) and the presentations are therefore more specific with more information that we can act on.

Sharon Mathias - HomeAdvisor

This conference was much more focused on walking through the theories/strategies/best practices in a way that I can digest and implement/test.

Lyndsey Jones - Cinmar

The most advanced techniques are shared and I love the insights that are gained when deep vertical and technical experts present on a topic they are passionate about.

Mandy Ison - Intuit

The speakers were very knowledgeable and it was great to be alongside so many advanced like minded SEM professionals.

Jill Caudill - Samaritan's Purse

Takeaways are worth the investment of time and money.

Sheila Smiley - J.D. Byrider

The level of knowledge and the material covered by the speakers was much more technical and useful to me then in some of the other conferences I have attended in the past.

Steve Rosenfeld - Mindgeek

Very helpful seminars, I liked the variety to choose from so that it would appeal to more of my colleagues.

John Cooper - Vast Bridges

It attracts some of the top search marketing professionals in the world (good for networking and sharing ideas).

Results-Producing Tactics, Invaluable Networking & a 1st Class Experience

Brands That Attend SMX

Networking Opportunities

Connecting with your fellow attendees, speakers and exhibitors is a tremendously important aspect of SMX Advanced, so with that in mind, we offer several networking opportunities including:

  • Opening night Meet & Greet Reception on June 1
  • Birds of a Feather and Meet & Eat lunches on June 2-3
  • Expo Hall Reception on June 2
  • SMX After Dark evening of June 2
  • Closing Night Bash on June 3

Get details on our networking page.

Where To Stay

Seattle Westin

Westin Seattle SOLD OUT

1900 5th Avenue
Seattle, Washington 98101 USA

… is centrally located in the heart of downtown, with quick and easy access to the best local restaurants, shops, and Seattle’s main attractions. It is a quick walk to the Bell Harbor Convention Center, and free shuttle service will also be provided.

Take advantage of the special SMX Advanced rate – just $289 per night. Reserve online when you register for the conference, or call (877) 242-5242 in order to get the special SMX Advanced conference rate.

SMX Advanced will take place at the Bell Harbor Convention Center. Click here for complete details on venue and conference hotels.