Full Conference Agenda - Day 1
SMX Advanced: Seattle - June 3-4, 2008
View: At-A-Glance • Full Agenda Day 1 • Full Agenda Day 2 • Developer Day • Print Version
SMX Advanced - Day 1
|
Tuesday - June 3, 2008 |
|
7:30am-9:00am |
Breakfast & Registration |
9:00am-9:15am |
Welcome |
9:15am-10:00am |
General Keynote - Kevin Johnson, President, Platform & Services Division, Microsoft - Kevin Johnson oversees Microsoft's Windows and Online Services businesses, as well as sits on Microsoft's Senior Leadership Team, setting overall strategy and direction for the company. In this keynote, Kevin will cover Microsoft's aspirations in the search and online advertising space, including the roles of Live Search and MSN. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Barry Smyth, Director, Search Strategies |
10:00am-10:45am |
Expo Hall Grand Opening & Refreshments |
10:45am-Noon |
Organic Blow Your Mind Link Building Techniques - Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to "buying" the links the engines would never consider a "paid link?" This, along with non-traditional link sources, linking strategies and nofollow PageRank "scuplting" or "siloing" are covered in the session. Moderator: Greg Boser, President/CEO, 3 Dog Media Q&A Moderator: Matt McGee, SEO Manager, Marchex Speakers: Rae Hoffman, Owner, Sugarrae Internet Consulting Paid Search Winning From The Start: Getting Ad Copy Right - You can't win in paid search without getting them to first click on your ad. That means paying close attention to your ad copy. How can you make those few words you're allowed do more? This session looks at strategies and offers tips on getting the creative right. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speakers: Benu Aggarwal, CEO, Milestone Internet Marketing SEM Business Money For What? Search Marketing Payment Models - At one time the model was simple: agencies got 15%. But that's not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on the table, which pricing model works best? Comprised of a panel of SEM firm executives, this session will present the various search engine marketing pricing models in use today. Specifically, each panelist will discuss the pros and cons of a specific model -- from both the client and vendor perspective - including why they're effective and the important considerations associated with each. Moderator: Chris Elwell, President, Third Door Media Speakers: Ken Jurina, President, Epiar Inc. |
Noon-1:30pm |
Lunch |
1:30pm-2:45pm |
Organic Bot Herding - Search spiders and bots are pretty stupid when the come to your web site. If you don't guide them, they'll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has moved to and have other problems. This session looks at some advanced techniques in herding bots, when IP delivery can be what hat and how search engines view cloaking issues today. Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Q&A Moderator: Matt McGee, SEO Manager, Marchex Speakers: Adam Audette, Founder, AudetteMedia Paid Search Conversion Optimization: Winning After They Arrive - After all the effort getting the paid search visitor to your site, are you missing out on converting them because of a bad landing page or other issues? This session looks at how to get more out of your existing visitors. It will cover testing methods, tools and strategies. Different sites may require different methods. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Q&A Moderator: Eric Enge, President, Stone Temple Speakers: Robert Bergquist, CEO, Widemile SEM Business Creating Value In Your SEM Businesses - Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read "buy") takes vision, planning and execution. In this session, you'll hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable. Moderator: Chris Elwell, President, Third Door Media Speakers: Bruce Clay, President, Bruce Clay, Inc. |
2:45pm-3:15pm |
Refreshments |
3:15pm-4:30pm |
Organic Buying Sites For SEO - Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and how to best leverage your new purchase. Tips, tricks, success stories, and painful lessons learned will be shared. Moderator: Stephan Spencer, President, Netconcepts Q&A Moderator: Eric Enge, President, Stone Temple Speakers: Gab Goldenberg, Owner, SEO ROI Paid Search Closing The Loop: Are You Tracking Every Lead? - When paid search results in leads, are you keeping track of them in an organized, efficient manner? This session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management. Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Chris Winfield, President & Co-Founder, 10e20 Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing SEM Business Funding, Valuing & Selling SEM Businesses - Considering taking money? Wondering what your business is worth? Selling? Hear what it is like first hand from executives who navigated each of these critical milestones in the lifecycle of an SEM business. You'll leave knowing what our speakers believe they did right, what they did wrong and what they'd do differently if doing it again. Moderator: Chris Elwell, President, Third Door Media Speakers: Michelle Goldberg, Partner, Ignition Partners |
4:30pm-5:00pm |
Break |
5:00pm-5:45pm |
General You&A With Matt Cutts - What's a You&A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts. As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Alex Bennert, SEO Consultant, |
5:45pm-7:00pm |
Networking Reception |
SMX Advanced Exhibitor Reception
SMX Advanced Exhibitor Reception: Tuesday, June 3, 5:45pm - 7:00pm
Meet the exhibiting companies and your fellow attendees in the Expo Hall.
Sponsored by:
SMX After Dark
Tuesday, June 3, 9:00pm - 11:00pm:
SMX After Dark will be the premier networking event of SMX Advanced and held at the Odyssey Maritime Museum. Enjoy an evening of entertainment, food, drink, networking and fun at SMX After Dark. This event is open to All Access and Networking pass holders.
| SMX After Dark Sponsored by: | ||
 |
 |
 |
View: At-A-Glance • Full Agenda Day 1 • Full Agenda Day 2 • Developer Day • Print Version
