Mutliple

Search Marketing & Surviving A Recession - Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario.

Developers

Search Friendly Development - Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics include:

• Developing a crawlable infrastructure
• Considerations when developing rich internet applications (using technologies such as Flash, Silverlight, and AJAX)
• URL rewriting, redirection, canonicalization, and visitor tracking

Organic

International SEO - Do you -- or can you -- sell worldwide? If so, there might be some low-hanging fruit you can pick up by considering SEO for searchers outside the US, even if your site is in English. This session looks at how to make some simple changes to please non-US search engines along with some of the challenges you'll need to consider.

Paid Search

What You Should Be Measuring -- But Aren't! - CPA, ROI, CTR, ROAS -- these are metrics commonly used to assess the success of a paid search campaign, but are they the right ones? This session looks at other metrics to also consider, along with some things to track that you might be overlooking.

Developers

Platform Considerations for the Microsoft Stack and LAMP Stack - Practical tips, tricks, and workarounds for search-friendly architecture.

• Microsoft Stack
  • Including IIS, ASP.Net, Silverlight, Microsoft SQL Server
• LAMP Stack
  • Including Apache, PHP, Ruby, Flash/Flex, mySQL
• CMS Considerations (such as .NET Blog Engine, AxCMS, Wordpress, Movable Type, Drupal, Joomla)

Organic

Analytics Every SEO Needs To Know - It's more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.

Paid Search

Bid Management Today - What's up with bid management tools, features, strategies and general thinking in the space. This session provides a state of bid management look, plus thoughts on where it needs to go next.

Developers

Diagnosing Web Site Architecture Issues - Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.

Organic

Give It Up! - No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what's discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too -- or give up their own secret.

Paid Search

Amazing New PPC Tactics - What's hot and happening in things you should try in PPC? This session is designed to wow you with some new ideas!

Developers

Expert Technical Review of Your Website - This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the audience.