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Full Conference Agenda Day 1 - Tuesday - June 3, 2008
Expo Hall Hours: 10:00am - 7:00pm |
7:30am-9:00am
(1hr 30 min) |
Breakfast & Registration
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9:00am-9:15am
(15 min) |
Welcome
Didn't read the manual? Come to this short introduction to the goals, format and sessions of SMX Local & Mobile. |
9:15am-10:00am
(45 min) |
General Keynote - Kevin Johnson, President, Platform & Services Division, Microsoft - Kevin Johnson oversees Microsoft's Windows and Online Services businesses, as well as sits on Microsoft's Senior Leadership Team, setting overall strategy and direction for the company. In this keynote, Kevin will cover Microsoft's aspirations in the search and online advertising space, including the roles of Live Search and MSN. |
10:00am-10:45am
(45 min) |
Expo Hall Grand Opening & Refreshments
Relax after the morning keynote by touring the expo hall during its grand opening and help yourself to ample, scrumptious refreshments!
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10:45am-Noon
(1 hr 15 min) |
Organic Blow Your Mind Link Building Techniques - Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to "buying" the links the engines would never consider a "paid link?" This, along with non-traditional link sources, linking strategies and nofollow PageRank "scuplting" or "siloing" are covered in the session. Moderator: Greg Boser, President/CEO, 3 Dog Media
Q&A Moderator: Matt McGee, SEO Manager, Marchex
Speakers: Rae Hoffman, Owner, Sugarrae Internet Consulting
Roger Montti, Founder & Owner, MartiniBuster.com
Stephan Spencer, Founder and President, Netconcepts
Jay Young, Owner, Link Fish Media, Inc.
Paid Search Winning From The Start: Getting Ad Copy Right - You can't win in paid search without getting them to first click on your ad. That means paying close attention to your ad copy. How can you make those few words you're allowed do more? This session looks at strategies and offers tips on getting the creative right. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.
Speakers: Benu Aggarwal, CEO, Milestone Internet Marketing
Jason Dorn, Senior Director, Network Quality Team, Yahoo, Inc.
Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Brian Kaminski, Managing Director, iProspect San Francisco, iProspect
David Szetela, Owner and CEO, Clix Marketing
SEM Business Money For What? Search Marketing Payment Models - At one time the model was simple: agencies got 15%. But that's not the case with search engine optimization or paid search advertising. Digital media and measurable ROI spawned a school of new services and nearly as many pricing models, such as retainers, billable hours, pay-for-performance, keyword management fees, percentage of media spend. But with so many options on the table, which pricing model works best? Comprised of a panel of SEM firm executives, this session will present the various search engine marketing pricing models in use today. Specifically, each panelist will discuss the pros and cons of a specific model -- from both the client and vendor perspective - including why they're effective and the important considerations associated with each. |
Noon-1:30pm
(1 hr 30 min) |
Lunch
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1:30pm-2:45pm
(1 hr 15 min) |
Organic Bot Herding - Search spiders and bots are pretty stupid when the come to your web site. If you don't guide them, they'll generate duplicate content issues, miss important pages in favor of junk, not realize where existing content has moved to and have other problems. This session looks at some advanced techniques in herding bots, when IP delivery can be what hat and how search engines view cloaking issues today. Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz
Q&A Moderator: Matt McGee, SEO Manager, Marchex
Speakers: Adam Audette, Founder, AudetteMedia
Hamlet Batista, President, Nemedia S.A.
Nathan Buggia, Lead PM, Live Search Webmaster Center, Microsoft
Priyank Garg, Director Product Management, Yahoo! Search, Yahoo, Inc.
Michael Gray, President, Atlas Web Service
Evan Roseman, Software Engineer, Google
Stephan Spencer, Founder and President, Netconcepts
Paid Search Conversion Optimization: Winning After They Arrive - After all the effort getting the paid search visitor to your site, are you missing out on converting them because of a bad landing page or other issues? This session looks at how to get more out of your existing visitors. It will cover testing methods, tools and strategies. Different sites may require different methods. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Q&A Moderator: Eric Enge, President, Stone Temple
Speakers: Robert Bergquist, CEO, Widemile
Scott Brinker, President & CTO, ion interactive
Rob Crigler, Director of Interactive Marketing, Orkin, Inc.
Tom Leung, Business Product Manager, Google
Jonathan Mendez, Founder & CEO, RAMP Digital
SEM Business Creating Value In Your SEM Businesses - Hanging out your shingle is not building a business. Creating value that others will recognize and ultimately pay to own (read "buy") takes vision, planning and execution. In this session, you'll hear case studies from SEM business executives who have conceptualized and implemented strategies and tactics that make their companies intrinsically valuable. Moderator: Chris Elwell, President, Third Door Media
Speakers: Bruce Clay, President, Bruce Clay, Inc.
Sean J. McMahon, President, EngineWorks
Matt Naeger, Executive Vice President, Operations, Impaqt
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2:45pm-3:15pm
(30 min) |
Refreshments
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3:15pm-4:30pm
(1 hr 15 min) |
Organic Buying Sites For SEO - Forget the debate over buying links. How about buying entire web sites to gain success in search. This session looks at how to find the gems out there, criteria to consider, ways to negotiate and how to best leverage your new purchase. Tips, tricks, success stories, and painful lessons learned will be shared. Moderator: Stephan Spencer, President, Netconcepts
Q&A Moderator: Eric Enge, President, Stone Temple
Speakers: Gab Goldenberg, Owner, SEO ROI
Todd Malicoat, Internet Marketing Consultant, Stuntdubl
Jeremy Schoemaker, CEO, Shoemoney Media Group
Jeremy Wright, CEO, B5 Media
Paid Search Closing The Loop: Are You Tracking Every Lead? - When paid search results in leads, are you keeping track of them in an organized, efficient manner? This session looks at integrating leads with Salesforce, ensuring that leads related to search but happening offline get properly tracked and other issues related to lead management. Moderator: Chris Sherman, Executive Editor, Search Engine Land
Q&A Moderator: Chris Winfield, President & Co-Founder, 10e20
Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Alissa Ruehl, Manager of Paid Search Services, Apogee Search
John Tawadros, Chief Operating Officer, iProspect
Lauren Vaccarello, Director of SEM and Analytics, FXCM
SEM Business Funding, Valuing & Selling SEM Businesses - Considering taking money? Wondering what your business is worth? Selling? Hear what it is like first hand from executives who navigated each of these critical milestones in the lifecycle of an SEM business. You'll leave knowing what our speakers believe they did right, what they did wrong and what they'd do differently if doing it again. |
4:30pm-5:00pm
(30 min) |
Break
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5:00pm-5:45pm
(45 min) |
General You&A With Matt Cutts - What's a You&A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts. As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. |
5:45pm-7:00pm
(1 hr 15 min) |
Networking Reception
Join us to talk, relax, have a drink and some snacks while you wander through the expo area. |
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Full Conference Agenda Day 2 - Wednesday, June 4, 2008
Expo Hall Hours: 10:00am - 3:00pm |
7:30am-9:00am
(1hr 30 min) |
Breakfast & Registration
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9:00am-10:00am
(1 hr) |
Mutliple Search Marketing & Surviving A Recession - Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Q&A Moderator: Jessica Bowman, Director of SEO, Business.com
Speakers: Andrew Beckman, President, Location3 Media
Dave Davies, CEO, Beanstalk Search Engine Positioning
Russ Mann, CEO, Covario
Jon Miller, Vice President, Marketing, Marketo
Developers Search Friendly Development - Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics include:
- Developing a crawlable infrastructure
- Considerations when developing rich internet applications (using technologies such as Flash, Silverlight, and AJAX)
- URL rewriting, redirection, canonicalization, and visitor tracking
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10:00am-10:45am
(45 min) |
Refreshments & Expo Hall Time
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10:45am-Noon
(1 hr 15 min) |
Organic International SEO - Do you -- or can you -- sell worldwide? If so, there might be some low-hanging fruit you can pick up by considering SEO for searchers outside the US, even if your site is in English. This session looks at how to make some simple changes to please non-US search engines along with some of the challenges you'll need to consider. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Q&A Moderator: Barry Smyth, Director, Search Strategies
Speakers: Andy Atkins-Kruger, Managing Director, WebCertain
Kristjan Mar Hauksson, Director of Internet Marketing, Nordic eMarketing
Cindy Krum, Sr. SEO Analyst, Blue Moon Works, Inc.
Ian McAnerin, CEO, McAnerin International Inc
Paid Search What You Should Be Measuring -- But Aren't! - CPA, ROI, CTR, ROAS -- these are metrics commonly used to assess the success of a paid search campaign, but are they the right ones? This session looks at other metrics to also consider, along with some things to track that you might be overlooking. Moderator: Chris Sherman, Executive Editor, Search Engine Land
Q&A Moderator: Alex Bennert, SEO Consultant,
Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation
Christine Churchill, President, KeyRelevance
Rich Devine, Director of Search, ZAAZ
Ryan Gibson, Director of Marketing, Rimm-Kaufman Group
Developers Platform Considerations for the Microsoft Stack and LAMP Stack - Practical tips, tricks, and workarounds for search-friendly architecture.
- Microsoft Stack
- Including IIS, ASP.Net, Silverlight, Microsoft SQL Server
- LAMP Stack
- Including Apache, PHP, Ruby, Flash/Flex, mySQL
- CMS Considerations (such as .NET Blog Engine, AxCMS, Wordpress, Movable Type, Drupal, Joomla)
Moderator: Vanessa Fox, Features Editor, Search Engine Land
Speakers: Colin Cochrane, SEO Analyst and Web Developer, Metamend Search Engine Marketing
Thomas Deml, Senior Program Manager, Internet Information Services, Microsoft
Nikhil Kothari, Principal Architect, Microsoft
Duane Nickull, Senior Standards Strategist, Adobe Systems
Jeff Pollard, Chief Technology Officer, SEOmoz, Inc
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Noon-1:45pm
(1 hr 45 min) |
Lunch & Last Chance Expo Hall Time
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1:45pm-3:00pm
(1 hr 15 min) |
Organic Analytics Every SEO Needs To Know - It's more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering. Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz
Q&A Moderator: Matt McGee, SEO Manager, Marchex
Speakers: Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite
Paid Search Bid Management Today - What's up with bid management tools, features, strategies and general thinking in the space. This session provides a state of bid management look, plus thoughts on where it needs to go next. Moderator: Matt Van Wagner, President, Find Me Faster
Q&A Moderator: Barry Smyth, Director, Search Strategies
Speakers: Kevin Lee, Executive Chairman & Co-Founder, Did-It
George Michie, Principal, Search Marketing, Rimm-Kaufman Group
David Rodnitzky, CEO and Founder, PPCAdBuying.com
Chris Zaharias, VP Search Sales, Omniture
Developers Diagnosing Web Site Architecture Issues - Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools. |
3:00pm-3:15pm
(15 min) |
Break
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3:15pm-4:30pm
(1 hr 15 min) |
Organic Give It Up! - No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what's discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too -- or give up their own secret. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Q&A Moderator: Alex Bennert, SEO Consultant,
Speakers: Rand Fishkin, CEO, SEOmoz
Todd Friesen, Vice President Search Strategies, Visible Technologies
Michael Gray, President, Atlas Web Service
Rob Kerry, Head of Search, Ayima Search Marketing
Stephan Spencer, Founder and President, Netconcepts
Paid Search Amazing New PPC Tactics - What's hot and happening in things you should try in PPC? This session is designed to wow you with some new ideas! Moderator: Matt Van Wagner, President, Find Me Faster
Q&A Moderator: Eric Enge, President, Stone Temple
Speakers: Addie Conner, Director of Search Marketing, CourseAdvisor
Stanislas Di Vittorio, Founder, eSearchVision
Natala Menezes, Product Manager, Microsoft
Siddarth Shah, Senior Business Analyst, Efficient Frontier
David Szetela, Owner and CEO, Clix Marketing
Developers Expert Technical Review of Your Website - This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the audience. |
| 9:00pm - 11:00pm |
SMX After Dark Networking Event
SMX After Dark will be the premier networking event of SMX Advanced and held at the Odyssey Maritime Museum. Enjoy an evening of entertainment, food, drink, networking and fun at SMX After Dark. This event is open to All Access and Networking pass holders.
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