Search Marketing Expo Advanced

SEO Track

Keyword Research Artistry – Good SEO begins with good keyword research. But all to often, this is an overlooked area. This session dives in with some of the latest tools and tips to really understand how people are searching for your content, sharing real-life examples and delving issues such as how to target both "head" and "tail" terms.

Paid Search Track

Writing Killer Ad Copy, The Interactive Edition – So few words in ad copy; so much pressure to get the right audience to clickthrough. This session looks at ad copywriting tips, demonstrates some new approaches and techniques plus will involve the audience, as well.

Social Media Track

Social Media & Search Marketing: Not The Same Old Stuff – Let’s Twitter our YouTube video on Facebook and hope that gets onto the Digg home page where maybe someone will StumbleUpon it. Yeah, that’s the ticket. Bored of the same old things about social media, to the point you want to ignore it? Think social media has nil to do with search? Think again. This session will open your eyes to the synergies with search and having you walking away with social media tactics you’ve not considered before.

Partners Track

Jane and Robot presents SEO Overview for Developers – This session provides an overview of how search engines work an highlights the important element to consider for search engine optimization (SEO) when building web infrastructure. This session will set the stage for later sessions that will dive into the details of each technical element.

SEO Track

Duplicate Content Solutions & The Canonical Tag – Duplicate content has long been a worry of the SEO pro. Recently, the search engines introduced a new tool to help combat duplicate content issues: the canonical tag. This session looks and how the tag has been performing for some webmasters plus revisits other duplicate content tools and techniques.

Paid Search Track

Mythbusting PPC Urban Legends – We’ve all heard them. Domain traffic is awful, DKI ads are great, DKI ads are horrible. Bid high at the beginning of your campaigns to juice your quality score, and so on and so forth. In this session, we take a look at the common perceptions and misperceptions about paid search advertising. So what really is true?

Social Media Track

Twitter Tactics & Search Marketing – Don’t think Twitter’s a search engine? Think again! People are tweeting questions in the same way that they "Google" for information. This session looks at the types of search behavior happening on Twitter, how to tap into it, plus Twitter’s impact on search results beyond its own site.

Partners Track

Google Presents: Dive Deep into the new AdWords interface – The new AdWords interface has been available for several months, and the Google AdWords team continues to add new features to make campaign management clearer and more efficient. Learn tips and tricks for using the new interface from the people who built it. AdWords Product and Engineering Directors Ariel Bardin and Angela Lai will lead a deep dive into the new interface, highlighting the newest additions and discussing what the future may hold. We’ll close with an extended Q&A session where you can share your feedback and ideas directly with the AdWords team.

Sponsored by:

SEO Track

SEO Ranking Factors In 2009 – How much does that H1 tag really matter, versus the number of links pointing at a domain? Do "authority" sites always have an advantage over other sites with less reputation. Is brand recognition now a bigger issue? This session looks at on-the-page and off-the-page factors that influence web search, to understand what remains useful and what new signals are growing in importance.

Paid Search Track

Google Quality Score, Under The Microscope – Our "Up Close With Google Quality Score" session at SMX West in February had even the Google AdWords reps in the back of the room taking notes. For SMX Advanced, we’re taking it up a further notch, getting so close with Google’s often mysterious seeming quality score factors that it hurts. Learn the current thinking on quality score assessments and how to use QS to your advantage.

Social Media Track

Proving Social Media’s Value – Sure, social media’s got plenty of hype — but how do you prove that it’s more than hype, especially if you’re looking for marketing dollars to invest in it? This session looks at ways to measure ROI of social media activities.

Sponsored Workshop Track

Facebook Ads: Reaching Prospects Earlier In The Decision Cycle – You know how powerful search marketing ads are. They get in front of consumers who are already raising their hands for more information about your business. But wouldn’t it be great to influence that decision earlier to a much larger target audience? With over 200 million active users sharing authentic information, you can precisely reach the right people before they start searching. Learn how to target your exact audience, create compelling ads, optimize for the greatest ROI and generate demand for your business on Facebook.

Sponsored by:

SEO Track

Beyond The Usual Link Building – Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and and forums. This session goes off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Paid Search Track

Time To Think Seriously About Mobile Paid Search? – Every year, it seems someone predicts that THIS is the year for mobile search. But one strong predictor of a maturing marketing is when the ad options grow. And so they are in mobile search. This session looks at mobile paid search opportunities that exist and how search marketers may want to approach them.

Social Media Track

Is Your Hosting Ready For Social Media Success? – Congratulations! You just made it to the home page of Digg. And seconds later, your server crashed, taking with it the chance for all those eyeballs to see your content. In this session, a look at how to ensure that your hosting provider and content management systems are ready for what social media might send, when something goes viral.

You&A With Matt Cutts
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

Bing.com Presents In The Park 2009

On June 2nd, Bing.com is proudly hosting the SMX conference bash where attendees, speakers and invited guests will have a chance to mingle against the beautiful backdrop of the Olympic Sculpture Park and the Puget Sound.