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In-house SEM Exchange @ SMX Advanced

June 4, 2009

Sorry, In-house Exchange is now sold out. We are compiling a wait list should those registered for this program cancel. Sign up for the wait list here.

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All Day, Everywhere You Turn, It’s All In-house SEO

The only event designed by in-house SEOs for in-house SEOs

The In-house SEM Exchange is one full day that is 100% dedicated to in-house SEO and 100% of the attendees are in-house SEOs. This means that the types of challenges you face and the types of questions that you have can be discussed with people in the room. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!

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How you’ll benefit from the In-house SEM Exchange:

• The In-house SEM Exchange is intimate, with facilitated discussions that foster relationships, and there are a maximum of 30 attendees, all of which are in-house SEOs.
• The In-house SEM Exchange is interactive, it’s called “exchange” for a reason – you are going to exchange ideas and learn practical solutions from people who have already been through your situation. Because attendees don’t sell services, the walls come down and you’ll get to talk to the people in the trenches who have already faced your situation, found the solution and are happy to give you their guidance.
• You get to tell us your challenges, discuss those challenges with experts at SEO in-house, and get solutions from people who have already been through your situation.
• You’ll establish relationships with in-house SEOs who face the same challenges as you do and who are eager to have contacts to interact with outside of conferences.
• The in-house SEM Exchange is all in-house SEO so that, all day, everywhere you turn, you’re immersed in the in-house community who understands your challenges and has solutions they’ll freely offer.

Why in-house SEOs can’t wait for this June 4th event:

• It’s going to be a safe haven for in-house SEOs – no vendors, no consultants, and no sales pitches.
• Everyone comes in with the “I’m going to share” mentality, which means you can ask specific questions and get candid answers that you won’t hear anywhere else.
• You’ll meet other SEOs who understand your challenges and are eager to talk to you about SEO, outside of conferences.
• It’s the only event designed by in-house SEOs, for in-house SEOs.

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Agenda

Please note: We are not accepting pitches for In-house SEM Exchange. Speakers for this program have been selected and will be posted shortly.

8:00 – 8:30	Registration
8:30 – 9:00	Breakfast and Parameters for Success Enjoy breakfast during the introduction to the In-house SEM Exchange, along with the ground rules for participating in the Exchange (Hey, if we’re going to be open at this event, we have to set some parameters for its success!).
9:00 – 10:00	Ah-Ha! Moments: SMX Advanced Taken to the Next Level Everyone takes away something different from an event. In this session, we’ll talk about your biggest take-aways and “Ah-Ha!” moments from SMX Advanced, and how you can implement them at your company. Group Discussion, facilitated by Jessica Bowman
10:15 – 11:00	Search Engine Hot Seat Have something that IT doesn’t believe? This is your chance to get the answers from a search engine engineer on a video that you can show to IT. Submit your questions in advance so we can go at lightning speed to maximize time. Moderator: Jessica Bowman Speakers: Nathan Buggia, Microsoft Webmaster Central, Microsoft Susan Moskwa, Webmaster Tools, Google
11:00 – 12:00	Valuable Input from your In-house SEO Peers Wondering what other people are doing, and how they’re doing it? In this session, you’ll get to hear from in-house SEOs who are in the trenches and have already solved the most pressing challenges. Learn what works, and what doesn’t, so that you leave with specific actions you can take immediately. Moderator: Jessica Bowman Speakers: Dennis Goedegebuure, eBay, Inc. Brent Payne, Director of Search Engine Optimization, The Tribune Company Derrick Wheeler, Senior Search Engine Optimization, Microsoft
12:00 – 1:00	Networking Lunch
1:00 – 3:00	SEO In-house Vault: Real SEO Strategies & Successes that you’re Not Discussing Publicly This is where the magic of the In-house SEO Exchange happens. It’s called a vault because it’s when we get down to serious and productive SEO exchange, pull down the walls, and the group’s confidentiality agreement begins so that everyone can talk candidly and ask questions about real world strategies that are working (and not working). The best way to describe this session is through the Japanese expression “Open the Kimono”, which means to drop all pretense, speak openly, honestly, lay it all on the table, and expect others to do the same. This session is where you’ll get real solutions that are actually being implemented successfully by companies doing In-house SEO, right now. Group Discussion, facilitated by Jessica Bowman

Register today to ensure you get a spot, there are only 30 tickets available for the In-house SEM Exchange.

Registration Options *	Now	On-Site
When purchased with SMX Advanced	$695	$795
When Purchase Separately	$795	$895

Register now for In-house SEM Exchange @ SMX Advanced.

* Requirements to Attend:
You must be willing to share your experiences, insights, lessons learned and contribute to the Exchange. You must be an in-house SEO professional to attend (not employed by a company offering search marketing services).

Location:
The event will be held at Microsoft’s office located at 320 Westlake Avenue, Seattle, WA (5 minute taxi ride from the SMX Advanced hotels).

If you have any questions, please contact Jessica Bowman at 310-464-1736.

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About Jessica Bowman

Jessica Bowman is a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. She tells it like it is, with candid, realistic advice about SEO strategy, tactics, and implementation options.

Jessica comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions, in the right order to identify the best approach for implementing SEO at your company.

Now an SEO consultant, she helps companies to implement SEO so that it becomes part of everyday business activities, whether you do SEO in-house or with an agency.

Jessica’s specialty is to come in and figure out what a company needs and doesn’t need, identify where the focus should be, point out what isn’t worth the effort, and take action to start accomplishing SEO. A long-time advocate of inhouse SEO, Jessica leverages your existing resources and talent to produce the maximum return on SEO investment.

Identified as one of the industry’s top in-house SEOs by Natural Search Blog, Jessica has built in-house SEO programs for Yahoo! Inc., Enterprise Rent-A-Car and Business.com.

With 10 years of web experience, Jessica knows how to set the strategy, identify what needs to change on the site and within the organization, and motivate people to move forward and improve the bottom line with search engine optimization.

With multi-million dollar successes in search engine marketing and website design, Jessica has a love for foreign travel, weekly dance classes, and kicks butt at the game Connect Four.

Jessica graduated magna cum laude with a B.S. in information systems management from Washington University, holds a B.A. in international economics and management from Hiram College, volunteers to work with refugees, has been featured in the SEO Bible and Marie Claire magazine, and plans to move to Europe… one day.