SMX Advanced Exhibitor & Sponsor Opportunities
Reach the most influential audience in search marketing by exhibiting and sponsoring Search Marketing Expo – SMX Advanced, June 8-9, 2010 in Seattle, WA.
Since its introduction in 2007, SMX Advanced has been greeted with overwhelming enthusiasm by the search marketing community. The conference and expo sold out in each of the first three years. In 2009, nearly 1200 search marketers registered to participate.
The focus of the SMX Advanced program – educating experienced search marketers – yields a veteran audience; nearly 50% of past delegates said they’d been involved in search marketing for more than five years. The audience is comprised of both individuals who work at SEM or full-service agencies (58%) and in-house marketers (42%)
The audience was comprised of individuals with purchase authority and responsibility. They were involved in purchasing several categories of internet marketing tools and solutions, including PPC advertising, natural SEO, web analytics and bid management solutions.
Here are some key characteristics of the SMX Advanced 2009 audience:
What SMX Exhibitors & Sponsors say…
“The SMX team is made up of consummate event management professionals who deliver an excellent product of significant value. Key to this is their unparalleled understanding of the search marketing industry and their commitment to help their exhibitors succeed in innovative creative ways.”
Bill Muller – CMO, iProspect
“We’ve been extremely pleased with our participation in SMX events. We’ve found that SMX events bring together some of the most sophisticated search marketing professionals and provide a great venue for us to further develop our professional relationship with the leading search marketers, web marketers, and advertisers.”
Jon Kelly – President, SureHits
“I have been involved with conferences from the very beginning. SMX has quickly emerged as a leading must-attend event, and one that we have identified as a critical to our emerging industry. This is where the decision makers go for advanced content and timely information.”
Bruce Clay – President, Bruce Clay, Inc.
“SMX events attract our target audience of larger search advertisers and agencies – that’s why we exhibit at the shows.”
Christopher Lien – Co-Founder and CEO, Marin Software
In addition to exhibiting and sponsoring, we offer these opportunities to engage SMX attendees:
- Sponsored Workshops are integrated programs that combine extensive audience development activities (online, e-mail, PR) with a workshop embedded in the conference program. These features enable your company to build awareness that prepares the SMX audience to receive your message, delivers that message to attendees at the conference, and measures the results by capturing the names of attendees for follow up.
- Session Introductions allow you to reach your target audience by introducing a session on a topic matching your product or service. Deliver a 2-minute pre-session elevator pitch and invite them back to your booth for follow up.
- Universal Lead Capture. Lead generation is a critical component of the value of exhibiting at SMX Events. All exhibiting companies with get a lead retrieval device – free – as part of their sponsorship/expo package.
Here are the sponsorship/exhibit opportunities for SMX Advanced 2010:
| Premier Sponsorship | Value |
|---|---|
| 20×20 booth space | $24,000 |
| Sponsored Workshop | $20,000 |
| 10 All Access conference passes | $14,950 |
| Four meter boards | $5,000 |
| Conference backpack insert | $3,000 |
| Full page (cover) color ad in Conference Guide | $3,000 |
| Session introduction prior to selected session | $2,000 |
| Pre-show postal mailing to opt-in list* | $1,000 |
| 30% discount on additional media or sponsorship items | Value add |
| Exclusive slide in the SMX slide deck | Value add |
| Branding in SMX audience development efforts, site and e-mail | Value add |
| Company description in the Conference Guide | Value add |
| Participation in SMX “Cash Back” | Value add |
| Lead capture device and lead reporting | Value add |
| Total Value | $72,950 |
| Premier Sponsor Discount | $22,950 |
| Your Investment | $50,000 |
| Platinum Sponsorship | Value |
|---|---|
| 20×20 booth space | $24,000 |
| 6 All Access conference passes | $8,970 |
| Conference backpack insert | $3,000 |
| Session introduction prior to selected session | $2,000 |
| Full page color ad in Conference Guide | $3,000 |
| Two meter boards | $2,500 |
| Pre-show postal mailing to opt-in list* | $1,000 |
| 20% discount on additional media or sponsorship items | Value add |
| Shared “Platinum Sponsor” slide in the conference deck | Value add |
| Branding in SMX audience development efforts, site and e-mail | Value add |
| Company description in the Conference Guide | Value add |
| Participation in SMX “Cash Back” | Value add |
| Lead capture device and lead reporting | Value add |
| Total Value | $44,470 |
| Platinum Sponsor Discount | $9,470 |
| Your Investment | $35,000 |
| Gold Sponsorship | Value |
|---|---|
| 10×20 booth space | $12,000 |
| 3 All Access conference passes | $4,485 |
| Conference backpack insert | $3,000 |
| Full page color ad in Conference Guide | $3,000 |
| Session introduction prior to selected session | $2,000 |
| 3 Networking passes | $1,347 |
| Meter board | $1,250 |
| Pre-show postal mailing to opt-in list* | $1,000 |
| 10% discount on additional media or sponsorship items | Value add |
| Shared “Gold Sponsor” slide in the conference deck | Value add |
| Branding in SMX audience development efforts, site and e-mail | Value add |
| Company description in the Conference Guide | Value add |
| Participation in SMX “Cash Back” | Value add |
| Lead capture device and lead reporting | Value add |
| Total Value | $28,082 |
| Gold Sponsor Discount | $8,082 |
| Your Investment | $20,000 |
| Exhibitor Package | Value |
|---|---|
| 10×10 booth space | $6,000 |
| 1 All Access conference pass | $1,495 |
| Pre-show postal mailing to opt-in list* | $1,000 |
| Company description in the Conference Guide | Value add |
| Participation in SMX “Cash Back” | Value add |
| Lead capture device and lead reporting. | Value add |
| Total Value | $8,495 |
| Exhibitor Discount | $2,495 |
| Your Investment | $6,000 |
| a la Carte Opportunities | Investment |
|---|---|
| Sponsored Workshop | $20,000 |
| Attendee Backpack sponsorship | $15,000 |
| WiFi Sponsor | $10,000 |
| Publication distribution | $6,500 |
| Badge inserts | $6,500 |
| Lanyards | $5,000 |
| Expo Hall Isle Signs | $5,000 |
| Registration Sponsor | $4,000 |
| Conference note pad | $3,500 |
| Conference pen sponsor | $3,500 |
| Conference Guide full page ad | $3,000 |
| Conference backpack insert | $3,000 |
| Session Introduction | $2,000 |
| Meter board | $1,250 |
| Pre-show postal mailing to opt-in list* | $1,000 |
| Networking Pass | $449 |
Descriptions
Sponsored Workshop
Conduct your own workshop at SMX! Sponsored Workshops are integrated programs that combine extensive audience development activities (online, e-mail, PR) with a workshop embedded in the conference program. This combination of features enables your company to build awareness that prepares the SMX audience to receive your message, delivers that message to SMX attendees at the conference, and measures the results by capturing the names of attendees for follow up. Investment is $20,000.
Conference Backpack Sponsorship – Exclusive!
The conference bag is presented to all All Access pass attendees and speakers when they are checking in at the conference. SMX is responsible for production and the cost of the bag. Investment is $15,000.
Wi-Fi Sponsorship – Exclusive
SMX will feature free Wi-Fi access for attendees. This sponsorship will provide:
- Customized messaging on the SMX Advanced conference “sign-on” page or interstitial.
- Inclusion in the Conference Guide that instructs attendees to review the sponsor’s profile to retrieve login information.
- Listing on the Exhibitors & Sponsors page of the SMX conference web site.
- Company description published in the Conference Guide.
- Acknowledgement in the SMX conference slide deck.
Investment is $10,000.
Publication Distribution Sponsorship
Distribute your publication to SMX attendees. Investment is $6,500.
Badge Insert – Exclusive!
Each conference attendee will receive a badge holder insert displaying your logo with this high-visibility sponsorship. Sponsor is responsible for production and cost of the insert. Investment is $6,500.
Lanyard Sponsorship – Exclusive!
This high-visibility sponsorship puts your company logo on the lanyard used to hang SMX attendee’s badges from their necks. Sponsor is responsible for production of and cost of the lanyard with SMX approval. Investment is $5,000.
Expo Hall Isle Signs
Display your brand prominently throughout the Expo Hall with this sponsorship. These signs are hung over each row and are used by attendees to locate booth locations. Investment is $5,000.
Registration Sponsor – Exclusive!
Reach everyone who pre-registers for SMX Advanced by becoming the exclusive registration sponsor. You’re banner is displayed on the initial page of the registration process. Investment is $4,000.
Specs: 150×40 GIF banner, no animation or looping. File size maximum is 8K. Please provide click through URL.
Conference Notepad Sponsorship – Exclusive!
Provide all registered SMX attendees with a branded notepad that will be distributed in the attendee bags. Sponsor is responsible for the production of and cost of the notepad. Investment is $3,500.
Pen Sponsorship – Exclusive!
Your branded pens will be distributed in the Conference attendee bag. The sponsor is responsible for the production of and the cost of producing pens. Investment is $3,500.
Conference Guide Full Page Advertisement
Place your full page ad in the Official SMX Advanced Conference Guide. Investment is $3,000.
Conference Backpack Insert
Reach all SMX attendees by distributing your promotional item in the Conference backpacks. Sorry, no pens or notepads since those sponsorships are sold separately. Investment is $3,000.
All sponsorships, exhibit and banner opportunities are available on a first-come, first-served basis.
Session Introduction
Reach your target audience by introducing a session on a topic matching your product or service. Deliver a 2-minute pre-session elevator pitch and invite them back to your booth for follow up. Investment is $2,000.
Meter Boards
Place you branding and special offer messaging in high traffic locations throughout the conference and Expo Hall. Investment is $1,000.
Pre-show Postal Mailing
Invite pre-registered SMX attendees to visit your booth with a pre-show mailing. Mailings must promote your presence at SMX and must be conducted through a bonded mail house. Investment is $1,000.
Have another idea? Contact us!
We’ll enthusiastically work with you to accomplish your objectives! Give us a call and let’s get to work on it!
Contacts:
Sean Moriarty
Founder & VP of Sales
(203) 536-4004
sean@thirddoormedia.com
For clients with company names beginning with A-L:
Marc D’Agostini
Sales Director
(919) 521-5565
marc@thirddoormedia.com
For clients with company names beginning with M-Z:
Mary Warley
Sales Director
(508) 660-1404
mary@thirddoormedia.com