SMX Advanced Seattle 2011 Agenda At-A-Glance

Seattle, WA: June 7-8, 2011

Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.

SMX Meet & Greet

Monday, June 6 – 6PM to 7:30PM

Start your SMX Advanced experience off right! Arrive early and join us on the Bell Harbor’s Rooftop Plaza for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access holders.

Sponsored by:

SMX Advanced Seattle Agenda – June 7, 2011 – Expo Hall Hours: 10:15am – 7pm

Time	SEO & Social Media Track	Paid Search Track	Off The Beaten Track Track	Sponsors & Partners Track
7:30am-9:00am (1 hr 30 min)	Breakfast & Registration
9:00am-10:15am (1 hr 15 min)	The New Periodic Table Of SEO	Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter	Overlooked, Underloved & Unknown Analytics
10:15am-11:00am (45 min)	Expo Hall Grand Opening & Refreshments
11:00am-12:15pm (1 hr 15 min)	Yes, Virginia, Tweeting Is SEO	Advanced PPC Analytics	SEO & Competitive Intelligence
12:15pm-1:45pm (1 hr 30 min)	Lunch sponsored by Lunch & Expo Hall Time
1:45pm-3:00pm (1 hr 15 min)	The Really Complicated Technical SEO Infrastructure Issues	Human Vs. Machine: What’s The Best Way To Manage Paid Search?	The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide	The Modern Online Marketing Plan: Maximizing the SEO, PPC and Social Mix What’s this?
3:00pm-3:30pm (30 min)	Refreshments & Expo Hall Time
3:30pm-4:45pm (1 hr 15 min)	Tough Love: Link Building For The Real World	What Every Paid Search Marketer Needs To Know About Google +1	Use Searcher Personas To Connect SEO To Conversion	How the Search Alliance is Paying Off For Search Marketers What’s this?
4:45pm-5:00pm (15 min)	Refreshment Break
5:00pm-5:45pm (45 min)	You&A With Matt Cutts
5:45pm-7:00pm (1 hr 15 min)	Expo Hall Reception Sponsored by Visit the search marketing solutions providers in the Expo Hall while enjoying beverages and munchies. See all the exhibitors and sponsors here.
8:00pm – 11:00pm (4 hrs)	Bing Presents In The Park 2011 Bing is proudly hosting the SMX conference bash where attendees, speakers and invited guests will have a chance to mingle against the beautiful backdrop of the Olympic Sculpture Park and the Puget Sound. (Badge required)

SMX Advanced Seattle Agenda – June 8, 2011 – Expo Hall Hours: 9:45am – 2:30pm

Time	SEO & Social Media Track	Paid Search Track	Tools & Local Track	Sponsors & Partners Track
8:00am-9:00am (1 hr)	Breakfast & Registration
9:00am-9:45am (45 min)	Keynote: Confluence of Social Data & Search
9:45am-10:30am (45 min)	Refreshments & Expo Hall Time
10:30am-11:45am (1 hr 15 min)	Google Survivor Tips	Facebook Ads, Meet Search Ads	Advanced Keyword Research Tools
11:45am-1:30pm (1 hr 45 min)	Lunch sponsored by Lunch & Expo Hall Time
1:30pm-2:45pm (1 hr 15 min)	Yes, Virginia, Facebook Is SEO	Paid Search: Advanced Testing & Reporting	Leveraging SEO Power Tools	Up Close with Bing Business Portal What’s this?
2:45pm-3:00pm (15 min)	Refreshment Break
3:00pm-4:15pm (1 hr 15 min)	Mega Session: SEO Vets Take All Comers	Amazing PPC Tactics	Hardcore Local SEO Tactics
6:00pm – 11:00pm (5 hrs)	Party with the Moz Sponsored by Join the superstars of search for bowling and billiards sponsored by SEOmoz. The party will take place at The Garage (1130 Broadway Ave, Seattle, 98122). SEOmoz’s party is legendary; make sure you hang around to be a part of it. (Badge required)

Workshops @ SMX Advanced Seattle – June 9, 2011

(additional registration fees apply)

Time	Workshop
8:00am	Breakfast & Registration
8:30am-3:00pm	In-House SEO Exchange
8:30am-5:00pm	aimClear Facebook Marketing Intensive
8:30am-5:00pm	International Search Summit
8:30am-5:30pm	Bruce Clay SEO Training