SMX Advanced Seattle Agenda – June 8, 2011 – Expo Hall Hours: 9:45am – 2:30pm

8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-9:45am
(45 min)

Keynote: Confluence of Social Data & Search
In the great words of Clay Shirky, “Here Comes Everybody”. Welcome to the social era of search where your friends’ opinions, Likes, and activities help make results more personal and relevant. But do we want it? And why is it such a big deal now? Sure we’ve heard it’s a great leap forward for consumers, but how big of a step is social for marketers, publishers, and webmasters? In this talk, Stefan Weitz, Director, Bing will discuss the significance of socializing the web and, by proxy, search, potential implications to user behavior, and share practical tips to consider in these wee hours of social search. The talk and demo are followed by a fire side chat and Q&A with Danny Sullivan.

9:45am-10:30am
(45 min)

Refreshments & Expo Hall Time

10:30am-11:45am
(1 hr 15 min)

SEO & Social Media Track


Solution Spotlight by Brafton CustomNews (10:30-10:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Google Survivor Tips
– The Farmer/Panda Update blues or other Google changes got you down? This session covers ways to redeem yourself, plus ways to make yourself more Google independent.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Q&A Moderator: Mac Ling, Director, Mobile, iCrossing

Speakers:

Alan Bleiweiss, Forensic SEO Consultant, Alan Bleiweiss Consulting
Micah Fisher-Kirshner, Senior SEO Manager, Become, Inc
Mark Munroe, Director Search Audience, MerchantCircle

Paid Search Track


Solution Spotlight by Marin Software (10:30-10:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Facebook Ads, Meet Search Ads
– You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing efforts.

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land

Q&A Moderator: Kelly Gillease, VP Marketing, Viator

Speakers:

Addie Conner, Director of Advertising, SocialCode
Sara Devine, Manager, Digital Media Integration, VW Marketing, Volkswagen of America
Marty Weintraub, CEO, aimClear

Tools & Local Track


Solution Spotlight by OptiMine Software, Inc. (10:30-10:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Advanced Keyword Research Tools
– Keyword research tools are powerful and plentiful—and your competitors are using them for the same reasons you are. This session explores keyword research “outside of the box,” mining unique or unusual sources of data for insights and opportunities that others overlook.

Moderator: Chris Sherman, Executive Editor, Search Engine Land

Q&A Moderator: Rhea Drysdale, Co-Founder & CEO, Outspoken Media, Inc.

Speakers:

Christine Churchill, President, KeyRelevance
Bryson Meunier, Director, Content Solutions, Resolution Media
Keri Morgret, President, Strike Models
Myron Rosmarin, President, Rosmarin Search Marketing, Inc.

11:45am-1:30pm
(1 hr 45 min)
Lunch sponsored by
Sponsored by aimClear


Lunch & Expo Hall Time

1:30pm-2:45pm
(1 hr 15 min)

SEO & Social Media Track


Solution Spotlight by R2integrated (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Yes, Virginia, Facebook Is SEO
– With more than 600 million users, Facebook is more than just the topic of a popular Hollywood movie. It’s an alternative web, where people are “Liking” content with each other. But those Likes have an impact on the regular web, influencing both regular and social search results. Getting your content seen within Facebook helps get your content seen within search engines. This session looks at improving that Facebook visibility.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Q&A Moderator: Jonathon Colman, Internet Marketing Manager, REI

Speakers:

Tony Adam, Director, Online Marketing, Myspace
Jeff Widman, Facebook Analytics Expert, PageLever
Jim Yu, CEO, BrightEdge

Paid Search Track


Solution Spotlight by Trada Inc. (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Paid Search: Advanced Testing & Reporting
– This session centers around the actual process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying problems of testing PPC campaigns. Our panelists will talk about process and illustrate with case studies how to design a test for most effective bid levels, messaging, landing pages and other higher-level business questions that you must have answers for to successfully implement paid search.

Moderator: Matt Van Wagner, President, Find Me Faster

Q&A Moderator: Joseph Kerschbaum, Vice President of Client Services, Clix Marketing

Speakers:

Chris Goward, Co-Founder & CEO, WiderFunnel
Siddharth Shah, PhD, Director, Business Analytics, Efficient Frontier
Chad Summerhill, Senior Marketing Analyst, U-Pack Moving

Tools & Local Track


Solution Spotlight by Conductor (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Leveraging SEO Power Tools
– You’re heavily armed with an arsenal of SEO tools – but do you know about the latest tools that can give you either cost or scale advantages? This session looks at the new generation of tools that promise to supercharge your SEO efforts — including how to get SEO superpowers by leveraging crowdsourcing (the right way) with Amazon Mechanical Turk.

Moderator: Matt McGee, Executive News Editor, Search Engine Land

Q&A Moderator: Alex Bennert, In House SEO, Wall Street Journal

Speakers:

Rhea Drysdale, Co-Founder & CEO, Outspoken Media, Inc.
Alex Edelstein, CEO and Founder, Servio CloudCrowd
Natala Menezes, Sr. Product Manager, Amazon Mechanical Turk

Sponsors & Partners Track 

bing

Up Close with Bing Business Portal

Bing-powered search now represents 30% of the US market. And a substantial portion of those searches are local-intent queries, especially in mobile.

While some marketers are familiar with Google Places, fewer know what’s available in the new Bing Business Portal. Intended for small business as well as regional/national firms that operate in multiple locations, Bing Business Portal allows merchants to enhance listings with a wide range of content, including video, images, logos and social media links. The Bing Business Portal also enables marketers to create mobile websites, QR codes and deals that get PC and mobile distribution.

Andy Chu, Director of Bing Mobile and Local, will walk you through the new Bing Business Portal and its many features so you can leverage Bing’s growing share of search traffic to capture the increasingly important local and mobile audience.

This session is for merchants, marketers representing businesses, and local search enthusiasts.

Speakers:
    Andy Chu, Director, Bing Mobile and Local
    Santanu Basu, Senior Product Manager, Bing Mobile and Local
    Greg Sterling, Founding Principal, Sterling Market Intelligence
    Chandu Thota, Co-founder & CTO, The Dealmap


This session is sponsored and produced by Bing. It is open to all SMX Advanced attendees, including Expo+ Pass holders.

2:45pm-3:00pm
(15 min)

Refreshment Break

3:00pm-4:15pm
(1 hr 15 min)

SEO & Social Media Track

Mega Session: SEO Vets Take All Comers
– This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Q&A Moderator: Michelle Robbins, Vice President of Technology, Third Door Media, Inc.

Speakers:

Alex Bennert, In House SEO, Wall Street Journal
Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc.
Bruce Clay, President, Bruce Clay, Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Todd Friesen, Director of SEO, Performics
Stephan Spencer, Founder of Netconcepts, Co-author of The Art of SEO, StephanSpencer.com

Paid Search Track

Amazing PPC Tactics
– What’s hot and happening with paid search? What’s not? Speakers in this session have had their fingers on the pulse of search advertising over the past year, and are prepared to discuss their insights into supercharging campaigns that the engines aren’t talking about. This session will wow you with some new ideas for your PPC campaigns!

Moderator: Matt Van Wagner, President, Find Me Faster

Q&A Moderator: Joseph Kerschbaum, Vice President of Client Services, Clix Marketing

Speakers:

Cady Condyles, Director of Marketing, RKG
Robert Cooley, CTO, OptiMine Software
Jeff Ferguson, CEO, Fang Digital Marketing
Lisa Sanner, Senior Client Manager, Point It

Tools & Local Track

Hardcore Local SEO Tactics
– Successful local SEO is largely a matter of proper blocking and tackling. But what can you do to gain an edge beyond following the boring “claim your Places Page, make your address and phone numbers consistent, etc.” advice? This session explores creative approaches to local SEO and tactics that go well beyond blocking and tackling.

Moderator: Matt McGee, Executive News Editor, Search Engine Land

Q&A Moderator: Rhea Drysdale, Co-Founder & CEO, Outspoken Media, Inc.

Speakers:

David Mihm, President, GetListed.org
Mike Ramsey, President, Nifty Marketing
Will Scott, President, Search Influence

6:00pm – 11:00pm
(5 hrs)

Party with the Moz

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Closing night bash powered by SEOmoz

Join the superstars of search for bowling and billiards sponsored by SEOmoz. The party will take place at The Garage (1130 Broadway Ave, Seattle, 98122). SEOmoz’s party is legendary; make sure you hang around to be a part of it.

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