SEO & Social Media Track

The New Periodic Table Of SEO
– The major "elements" of SEO are well known: HTML titles, domain authority, textual content and more, including that most plentiful but elusive "hydrogen" of the SEO word, links. But new elements are being discovered including merchant reputation, user reviews, content quality and social signals such as Google’s new +1. This panel looks at both traditional and new elements that form the "SEO Periodic Table." What combinations are key to success?

Paid Search Track

Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter
– Google (and now Microsoft) place enormous emphasis on Quality Score, a formula that determines both the display position and ultimate cost of ads. Much has been written about Quality Score, but this session goes beyond common lore, and does more than simply list similarities and differences between Google and Microsoft’s formulas for calculating quality, providing important insights that all advanced advertisers need to succeed.

Off The Beaten Track Track

Overlooked, Underloved & Unknown Analytics
– All analytics packages come with dozens, if not hundreds of reports that slice, dice and segment countless variables, all purporting to offer comprehensive metrics about the performance of your search marketing campaign. While many of these reports are great, you can often get much deeper insights – and "ah-ha" takeaways – from lesser known or even undocumented reporting options. Speakers in this session show you how to tap into these undiscovered gems.

SEO & Social Media Track

Solution Spotlight by BrightEdge (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Yes, Virginia, Tweeting Is SEO
– Still think Twitter is a waste of time? Think again. Tweets impact how regular search results rank. Good "TwitterBait" can be a major and easily gained source of relevant links. Tweets also get you into a variety of social search engines. This session covers how the SEO pro should be tapping into the Twitter platform.

Paid Search Track

Solution Spotlight by AdGooroo (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Advanced PPC Analytics
– PPC dashboards provide rich insight into how your campaigns are performing. But it’s possible to dive much deeper into the metrics that show how your campaigns are really doing, teasing actionable insights from data that can boost ROI and squeeze even more performance out of your ads. Speakers in this session show you how.

Off The Beaten Track Track

Solution Spotlight by blekko (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

SEO & Competitive Intelligence
– Your competitors are smart and aggressive. Knowing their search marketing strategy allows you to validate your own, and to outflank them with innovative tactics. Search analytics is the answer. This session shows you how to implement and profit from a comprehensive competitive intelligence campaign.

SEO & Social Media Track

The Really Complicated Technical SEO Infrastructure Issues
– It’s one thing to know you should use 301s, but how do you really implement that in an IIS 5.0 environment? Or as part of a server migration that includes resetting cookies for a new domain? Is Google’s crawlable AJAX standard the best way to go or are there pitfalls you should be aware of? What about pagination that numbers the thousands? In this session, we’ll address the tough technical issues with real solutions.

Paid Search Track

Solution Spotlight by Acquisio (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Human Vs. Machine: What’s The Best Way To Manage Paid Search?
– With the rise of so many new companies offering outsourcing, tools and systems for PPC management, it’s important for advertisers to have a good overview of leading tools and services, understand the economics, business issues, relative pricing models and other aspects of automated vs. hand-crafted search advertising campaigns. Should you be hands-on or hands-off? This session will help you make the optimal decision for your paid search programs.

Off The Beaten Track Track

Solution Spotlight by Optify (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide
– For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of "SoLoMo" – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at the big trends and changes being ushered in the age of SoLoMo.

SEO & Social Media Track

Solution Spotlight by Covario (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Tough Love: Link Building For The Real World
– Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps you perfect some tried-and-tested tactics for getting great, relevant links.

Paid Search Track

Solution Spotlight by ClickEquations (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

What Every Paid Search Marketer Needs To Know About Google +1
– Google’s new "+1" experiment allows searchers to publicly show what they like, agree with, or recommend on the web. And not just for algorithmic search results, but for ads as well. Google is using +1 results to make results more personalized for individuals – but Matt Cutts also said "we’ll look at it as a potential signal to improve search quality as well." How will +1′s affect things like Quality Score or CPCs? Is this the next step forward in retargeting for ads? Come hear our panelists take a deep dive into the new program.

Off The Beaten Track Track

Use Searcher Personas To Connect SEO To Conversion
– We all know that audience engagement doesn’t start at a web site. It starts at the search box. And it’s not enough to rank well for high volume queries. To be successful, you have to rank well for the right queries and then convert searchers once they click from the search result to your site. In this session, we’ll show you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.

You&A With Matt Cutts
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don’t miss this popular SMX Advanced tradition!

Keynote: Confluence of Social Data & Search
In the great words of Clay Shirky, "Here Comes Everybody". Welcome to the social era of search where your friends’ opinions, Likes, and activities help make results more personal and relevant. But do we want it? And why is it such a big deal now? Sure we’ve heard it’s a great leap forward for consumers, but how big of a step is social for marketers, publishers, and webmasters? In this talk, Stefan Weitz, Director, Bing will discuss the significance of socializing the web and, by proxy, search, potential implications to user behavior, and share practical tips to consider in these wee hours of social search. The talk and demo are followed by a fire side chat and Q&A with Danny Sullivan.

SEO & Social Media Track

Solution Spotlight by Brafton CustomNews (10:30-10:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Google Survivor Tips
– The Farmer/Panda Update blues or other Google changes got you down? This session covers ways to redeem yourself, plus ways to make yourself more Google independent.

Paid Search Track

Solution Spotlight by Marin Software (10:30-10:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Facebook Ads, Meet Search Ads
– You know search ads cold. But do you know Facebook ads, and how they can get you into the pre-search cycle? There are many synergies between them. In this session, how to tap into Facebook ads to help your search marketing efforts.

Tools & Local Track

Solution Spotlight by OptiMine Software, Inc. (10:30-10:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Advanced Keyword Research Tools
– Keyword research tools are powerful and plentiful—and your competitors are using them for the same reasons you are. This session explores keyword research "outside of the box," mining unique or unusual sources of data for insights and opportunities that others overlook.

SEO & Social Media Track

Solution Spotlight by R2integrated (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Yes, Virginia, Facebook Is SEO
– With more than 600 million users, Facebook is more than just the topic of a popular Hollywood movie. It’s an alternative web, where people are "Liking" content with each other. But those Likes have an impact on the regular web, influencing both regular and social search results. Getting your content seen within Facebook helps get your content seen within search engines. This session looks at improving that Facebook visibility.

Paid Search Track

Solution Spotlight by Trada Inc. (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Paid Search: Advanced Testing & Reporting
– This session centers around the actual process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying problems of testing PPC campaigns. Our panelists will talk about process and illustrate with case studies how to design a test for most effective bid levels, messaging, landing pages and other higher-level business questions that you must have answers for to successfully implement paid search.

Tools & Local Track

Solution Spotlight by Conductor (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Leveraging SEO Power Tools
– You’re heavily armed with an arsenal of SEO tools – but do you know about the latest tools that can give you either cost or scale advantages? This session looks at the new generation of tools that promise to supercharge your SEO efforts — including how to get SEO superpowers by leveraging crowdsourcing (the right way) with Amazon Mechanical Turk.

SEO & Social Media Track

Mega Session: SEO Vets Take All Comers
– This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Paid Search Track

Amazing PPC Tactics
– What’s hot and happening with paid search? What’s not? Speakers in this session have had their fingers on the pulse of search advertising over the past year, and are prepared to discuss their insights into supercharging campaigns that the engines aren’t talking about. This session will wow you with some new ideas for your PPC campaigns!

Tools & Local Track

Hardcore Local SEO Tactics
– Successful local SEO is largely a matter of proper blocking and tackling. But what can you do to gain an edge beyond following the boring "claim your Places Page, make your address and phone numbers consistent, etc." advice? This session explores creative approaches to local SEO and tactics that go well beyond blocking and tackling.