SEO Track

The Periodic Table Of SEO: 2012 Edition (#smx #11A)
We introduced the Periodic Table Of SEO last year at SMX Advanced. Since then, new elements have been discovered, such as a penalty for pages top-heavy with ads or boosts for being in Google+. Meanwhile, Google warns that an “over-optimization” penalty may be coming.

Learn the new ranking factors you must pay attention to at this session. Your SEO success may depend on it!

Paid Search Track

The Mad Scientists Of Paid Search (#smx #11B)
It’s alive! Mwah ha ha ha! Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding strategies and other assorted parts into monster PPC campaigns.

Attend this session to see how they’ve successfully enhanced paid search performance with rigorous testing and trial and error. Their creations are abnormally effective!

Hardcore Track

Hardcore Social Tactics (#smx #11C)
Forget the common social media tips and usual strategies, this session breaks down hard-core tactics for building buzz, growing audiences and driving traffic with social media. This isn’t your average social panel as we will dive into advanced marketing methods for the big networks like Facebook & Twitter and also uncover opportunities on up-and-coming sites like Reddit or Pinterest.

SEO Track

Solution Spotlight by Bing (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Surviving Personalization With Bing & Google (#smx #12A)
The “new normal” search results are personalized, with search history, location and social interactions used to customize the results searchers see. This session looks at how Google taps into Google+ for its new Search Plus Your World and how Bing uses Facebook to create “Liked Results”.

Paid Search Track

Solution Spotlight by Monetate (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Perfecting Your PPC Landing Pages (#smx #12B)
What does the perfect lead gen landing page look like? How about e-commerce? While perfection may be out of the question, we all know that even small performance gains can lead to big improvement in profits. In this session, we’ll dig deep into advanced strategies and tactics for the technical and creative design and test of PPC landing pages that drive higher quality scores, conversion rates and profits.

Hardcore Track

Solution Spotlight by blekko (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Hardcore Analytics (#smx #12C)
In this session, we get outside the box and look at unique, different and useful ways to drill-down into and get more out of your analytics and tools.

SEO Track

Solution Spotlight by Optify (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Authority Building Versus Link Building In A Search Meets Social World (#smx #13A)
Authoritative links have always been a cornerstone of SEO and building website traffic. Now that social signals are becoming more significant ranking factors, the concept of quality over quantity may finally be gaining a stronghold when it comes to authoritative links, mentions and social proof.

In this session, search and social marketers will share real-world examples, creative tactics and case studies about how more authoritative mentions and shares have tipped the scales.

Paid Search Track

Solution Spotlight by aimClear (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Fire But Don’t Forget: Getting The Most Out Of Retargeting From The Pros (#smx #13B)
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them, as they visit sites from across the web. This session looks at how the pros are making use of retargeting to extend their reach and boost conversions. Learn the right and wrong ways for advertisers to stay on target.

Hardcore Track

Solution Spotlight by Brafton (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Hardcore Local SEO Tactics (#smx #13C)
Successful local SEO is largely a matter of proper blocking and tackling. But you can take steps to gain an edge beyond Google Places. Boost your results with the advanced local search tactics shared in this session.

SEO Track

Solution Spotlight by Searchmetrics (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Breaking The Speed Limit: Faster Sites Win! (#smx #14A)
Faster sites win in more ways that just rankings. Search engines can crawl (and index) more pages as server-side speed increases and user engagement (including most importantly, conversion!) increases as client-side speed (and perceived loading time) increases. Learn about hidden tricks you might be missing on how to speed things up.

Paid Search Track

Solution Spotlight by Marin Software (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Maximizing Enterprise SEM (#smx #14B)
Managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should “own” the responsibility. This session explores the challenges of running an enterprise-level paid search campaign, and how to get all stakeholders in alignment to assure the maximum return possible.

Hardcore Track

Solution Spotlight by Bruce Clay, Inc. (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Hardcore SEO & Social Power Tools (#smx #14C)
This session takes you on a whirlwind tour of SEO & social media tools you’ll want to consider adding to your toolbox, ranging from enterprise-level options to other that are free or moderately priced.

You&A With Matt Cutts (#smx #1KEY)
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. A “distinguished engineer” (yes, that’s his official title) in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don’t miss this popular SMX Advanced tradition!

Keynote with Bing’s Derrick Connell (#smx #2KEY)
Change is the operative watchword in search this year, generating both opportunity and occasional frustration for online marketers. Join us for a lively discussion with Search Engine Land’s Danny Sullivan and Derrick Connell, corporate vice president of Bing’s Search Program Management team, who will share his insights into the challenges and compelling opportunities opening up as change continues to reshape the landscape for online marketers.

SEO Track

Schema & Authorship: 1 Year Later (#smx #21A)
It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either gained prominence or become less important. This session looks at how to get the most out of these opportunities.

Paid Search Track

Avoiding PPC Data Paralysis (#smx #21B)
In this session, we will explore new ways to analyze data from all available sources to improve your PPC campaign performance. We’ll tackle the challenges of both large and small data sets, managing through the fog of long-tail data, and making decisions from seemingly inconclusive data. And we’ll also show you new types of KPIs, PPC analytics, attribution models, and trend line analyses that will help you identify new opportunities for optimization.

Mobile Track

Solution Spotlight by Covario (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

iSEO: Doing Mobile Search Engine Optimization Right (#smx #21C)
Are there factors that help content rank better in mobile search results? This session explores mobile content ranking factors, including the argument over whether you should run a separate mobile site or make one site work for everyone.

SEO Track

Pagination & Canonicalization For The Pros (#smx #22A)
Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks.

Paid Search Track

Solution Spotlight by BrightEdge (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

Auditing PPC Campaigns (#smx #22B)
What’s the health of your paid search campaign? This session looks at important ways you should be giving it a check-up, to improve performance and avoid problems.

Mobile Track

Solution Spotlight by eSearchVision (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.

iSEM: Doing Mobile Search Ads Right (#smx #22C)
Searches from smartphones (and tablets) represent an increasing percentage of overall query volume. In some categories that now exceeds 15 percent. Gone are the days when mobile could be considered “experimental.” However best practices have yet to emerge. What are successful bidding strategies for positions one and two? How can marketers determine ROI when the result of a mobile click may be an offline conversion? Can and should mobile and PC campaigns work together?

Panelists will offer case studies and concrete examples to enable search marketers to better design and optimize their mobile paid-search campaigns.

SEO Track

Ask The SEOs (#smx #23A)
This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Paid Search Track

Amazing Paid Search Tactics & Tools (#smx #23B)
What’s hot and happening with paid search? What’s not? Speakers in this session, an SMX Advanced tradition, have had their fingers on the pulse of search advertising over the past year, and are prepared to discuss their insights into supercharging campaigns that the engines aren’t talking about. This session will wow you with some new ideas for your PPC campaigns!

Mobile Track

iConvert: Landing Pages & Conversion In A Smartphone & Tablet World (#smx #23C)
Well-designed mobile landing pages and sites can mean the difference between consumer engagement or abandonment, with corresponding consequences to your brand. But can mobile sites and landing pages actually drive conversions? Should marketers plan that mobile users will convert on their smartphones; or should they expect conversions to come from other channels: telephone, PC or offline? And how can those smartphone-influenced sales or conversions be tracked?

What about “T-commerce?” Should tablets be treated like PCs or smartphones or neither?

These and related critical mobile questions will be addressed by the panel.