The SMX Advanced Seattle 2012 Programming Team

As our "The SMX Content Difference" page explains, we put our all into the programming of any Search Marketing Expo conference. SMX Advanced Seattle 2012 is no exception. Below, some background about the people and the process behind the SMX Advanced 2011 show.

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Conference Chairs

Conference co-chair Danny Sullivan has been covering search for over a decade and organizing search marketing events for nearly as long. He is renowned for producing quality shows where the information presented is so good that attendees sometimes immediately start implementing tips during breaks!

Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind programs Search Marketing Expo events around the world, including SMX Advanced Seattle and SMX Advanced London.

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Session Coordinators & Moderators

Each individual session has a "session coordinator" who is in charge of selecting speakers and establishing the session format (who will talk for how long, on what topics and so on). The coordinators ensure that attendees get a session that is well orchestrated. Rather than speakers overlapping each other on topics (or being off-topic for the session), SMX session coordinators ensure that everyone is set to deliver a complementary performance. The coordinators usually also serve as moderators for their sessions.