SMX Advanced Seattle Agenda – June 12, 2013 – Expo Hall Hours: 10:00am – 2:00pm

8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:00am
(1 hr)

General

Keynote Conversation: Gurdeep Singh Pall, Microsoft (#smx #2KEY)
Search isn’t about typing keywords into a search box any longer. It’s about speaking what you want, into your phone or even your Xbox. It’s about firing up an app on your phone that understands what you want, based on where you are. And search is headed into new areas well beyond the famed "10 blue links." Gurdeep Singh Pall, corporate vice president for the Information Platform & Experience team at Microsoft, is responsible for vision, product strategy and R&D for Bing. He’ll be talking with Search Engine Land founding editor Danny Sullivan about the new directions search is headed, including the evolution of Bing from a web-based search engine to a service that expands across devices and services.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Speaker:

Gurdeep Singh Pall, Corporate Vice President, Information Platform & Experience, Bing

10:00am-10:45am
(45 min)
Expo Hall Sponsored by RKG

Buzz Sponsored by

aimClear

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)

SEO Track


Solution Spotlight by Brafton (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Legit Link Acquisition: Master Class (#smx #21A)
If sustainable, quality link building was easy, everyone could do it. Learn successful tactics that drive qualified traffic and attract high quality citations, while protecting yourself from getting busted with algorithmic and manual link penalties. Panelists in this session will share illustrative, creative examples of best practices to develop a natural backlink profile.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Speakers:

Justin Briggs, Sr. Manager, Online Marketing, Big Fish Games
Kaila Strong, Director of Account Development, Vertical Measures (@cliquekaila)
Dustin Woodard, President, SEO Naturale (@webconnoisseur)

Paid Search Track


Solution Spotlight by eSearchVision (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Pro-level Tips To Succeeding At Retargeting (#smx #21B)
Retargeting capabilities like Google remarketing lists, FBX and new interactive ad formats are raising the stakes for search marketers. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers with site retargeting and to reach new audiences searching for similar products and services with search retargeting. And these campaigns are expected to deliver. In this session speakers will share tactics and strategies for executing winning retargeting campaigns.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)

Speakers:

Bryant Garvin, CMO, Get Found First (@bryantgarvin)
Jarvis Mak, SVP of Customer Success, Rocket Fuel (@jarvismak)
Susan Waldes, Director of Client Services, PPC Associates (@suzyvirtual)

Content, Local & Excel Track


Solution Spotlight by Optify, Inc. (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Think You Know Good Content? Fuggedaboutit. Here's What Really Counts (#smx #21C)
Content is king, and the search engines reward it. Great content goes viral, attracting links, likes, tweets and other online love. Simply put, great content is… well… how should we define “great” content? Shakespeare? Or silly shake videos? In this session our panelists skewer the myths of what some call “great” content and offer solid tips for creating content that’s fundamentally satisfying for both users and search engines.

Moderator: Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)

Q&A Coordinator: Matt Ruud, Director of SEO, Rocket Clicks (@mattruud)

Speakers:

Vanessa Casavant, Content Strategist, AdoptUSKids
Jonathon Colman, Principal Experienc Architect, REI (@jcolman)
Misty Weaver, Community Manager, Content Insight LLC (@meaningmeasure)

Google Solutions For A Constantly Connected World 

Learn With Google

Winning Search Strategies For A Multi-Screen World/strong>

We live in a multi-screen world where people are constantly connected throughout the day, and switching between devices is commonplace. In this session, we’ll tackle critical questions around how to win in a constantly connected world: what are new & emerging conversion paths, how can marketers accurately measure them, and how can we turn these insights into winning marketing strategies.

Attend a “Google Solutions for a Constantly Connected World” session for access to the private reception following the conference.

Matt Lawson, Director of Performance Ads Marketing, Google

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees.

Noon-1:30pm
(1 hr 30 min)
Expo Hall Sponsored by RKG

Birds of a Feather Lunch Sponsored by

Stone Temple Consulting

Lunch & Expo Hall Time

1:30pm-2:45pm
(1 hr 15 min)

SEO Track


Solution Spotlight by Conductor (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Metrics That Matter: Advanced Tips And Tricks For Actionable Analytics (#smx #22A)
Ranking reports aren’t useful; web analytics query reports have been taken over by “not provided”; mobile search data has disappeared. What data is available to show progress and ROI, as well as opportunities for greater traffic and conversion? Our panel of advanced analytics experts will show you exactly how to get the data you need and what to do with it.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Jenny Halasz, President, Archology (@jennyhalasz)

Speakers:

Mark Munroe, Director, Product Management, Inflection
Myron Rosmarin, President, Rosmarin Search Marketing, Inc. (@MyronRosmarin)
Angie Schottmuller, Director of Strategic Planning & Optimization, Three Deep Marketing (@aschottmuller)

Paid Search Track


Solution Spotlight by aimClear (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Rocking It With PLAs (#smx #22B)
Before planning that all-important fourth quarter, learn techniques to maximize your investment in Product Listing Ads, both on Google and on Bing (coming soon!) What have we learned about this new product and implementation so far? Where should you focus your efforts? Our panelists will share both case studies and aggregated data that will help you rock it in Q4.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Q&A Coordinator: Virginia Nussey, Social Media Editor, Bruce Clay, Inc. (@VirginiaNussey)

Speakers:

Ethan Batraski, VP, Product & Experience, Adchemy (@ethanjb)
Katie Cammilleri, Comparision Shopping Program Mgr, REI
Micah Heatha>, Head of Research & Development, TQE Marketing (@micaheath)
Katherine Janca, Search Director, Mediacom

Content, Local & Excel Track


Solution Spotlight by DAC Group (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maps & Metros: Surviving And Thriving In Local Search (#smx #22C)
By most estimates, 20% to 30% of all searches have local intent, and that number dramatically increases on mobile devices. Local businesses are competing more and more with national chains for local attention. But local search visibility is a moving target these days and just getting the basics right is no guarantee of success. In this session, our expert panelists will share tips and tactics for mastering the local search landscape, including the latest success with Google+ Local.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Matt Ruud, Director of SEO, Rocket Clicks (@mattruud)

Speakers:

Mike Blumenthal, Owner and Local Marketing Expert, Blumenthals (@mblumenthal)
Mary Bowling, Consultant, Optimized! (@MaryBowling)
Mike Ramsey, President, Nifty Marketing (@niftymarketing)

Google Solutions For A Constantly Connected World 

Learn With Google

Enhanced Campaigns: How Platforms Can Help You Unlock Cross-Device Opportunities

The newly-launched AdWords enhanced campaigns feature is top-of-mind for large advertisers and agencies. In this session, hear Anthony Chavez, Senior Product Manager of DoubleClick Search, talk about the tools available to help you quickly and easily adapt to a constantly-connected world. In addition, Eric Papczun, US President of Performics, will share his company’s plans, successes and best practices on enhanced campaigns.

Attend a “Google Solutions for a Constantly Connected World” session for access to the private reception following the conference.

Speakers:
Anthony Chavez, Sr PM, DoubleClick Search by Google
Eric Papczun, President, Performics US

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees.

2:45pm-3:00pm
(15 min)

Buzz Sponsored by

aimClear

Refreshment Break

3:00pm-4:15pm
(1 hr 15 min)

SEO Track

Ask The SEOs (#smx #23A)
Join us for an SMX Advanced tradition – where veteran search engine optimization experts explore the big issues and take audience questions. There will be a conversation among panelists on some of the biggest issues – along with some debate – plus plenty of time for the audience to challenge them with questions and come away with innovative solutions.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Dustin Woodard, President, SEO Naturale (@webconnoisseur)

Speakers:

Alex Bennert, SEO Consultant, Independent (@alexbennert(Q&A Speaker)
Greg Boser, Independent, Consultant (@GregBoser(Q&A Speaker)
Bruce Clay, President, Bruce Clay, Inc. (@bruceclayinc(Q&A Speaker)
Rae Hoffman, CEO, PushFire (@sugarrae(Q&A Speaker)

Paid Search Track

Amazing Paid Search Tactics & Tools (#smx #23B)
Getting and staying ahead in paid search means constantly evolving your tactics and toolsets. Back by popular demand, this panel of experts will share their most powerful and effective ideas for pushing the envelope of PPC performance through real-life case studies and examples.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: David Roth, VP Marketing, Realtor.com (@daverothsays)

Speakers:

Paul Corkery, Sr. Operations Program Manager, Microsoft (@c0rk)
Marta Turek, Group Manager, Performance Media, Mediative (@MTurek)
Frederick Vallaeys, Product Evangelist, Top Tier Inc (@siliconvallaeys)
Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Content, Local & Excel Track

Extreme Excel Excellence (#smx #23C)
Your search marketing toolkit is full of powerful gizmos, each with its own special purpose and unique value. But for most of us, Microsoft Excel is likely your go-to workhorse. This simple yet powerful tool is literally the invaluable Swiss army knife for marketers, letting you slice and dice your campaign data in virtually unlimited ways. You’ll leave this session with power-user tactics and tips to get the most from Excel.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Amanda Sides, Account Director, Search Mojo (@amanda_sides)

Speakers:

Annie Cushing, SEO and Analytics Consultant, Annielytics.com (@AnnieCushing)
John Gagnon, Bing Evangelist, Microsoft (@jmgagnon)
AJ Kohn, Owner, Blind Five Year Old (@ajkohn)
Conrad Saam, Director, Atticus Marketing (@conradsaam)
Brett Snyder, Director, Search Engine Optimization, Nebo Agency (@BrettASnyder)

Google Solutions For A Constantly Connected World 

Learn With Google

Engaging With Your Audience Anywhere, Anytime, On Any Device

Today’s consumers no longer move smoothly along the purchase funnel. Instead of a linear process, it’s more of a journey. They are constantly connected using search, online reviews, online newspaper and magazine articles to make purchase decisions. In this session, learn how to use Google Display to target your audience in the right context and deliver tailored ads that resonate with consumers and turn them into customers.

Attend a “Google Solutions for a Constantly Connected World” session for access to the private reception following this session.

Ash Ahluwalia, Product Manager, Google Display Network

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees.

6:00pm – 11:00pm
(5 hrs)

Closing Night Party

Powered By

Closing night bash powered by SEOmoz

End your SMX conference with a bang and join us at the Garage (1130 Broadway, Seattle, 98122) for the Closing Night Party sponsored by SEOmoz. The party will include billiards, bowling, drinks, food and fellow attendees. Bring your badge to get in.