Agenda At A Glance for SMX Advanced: Seattle, WA – June 11-12, 2014

SMX Advanced Seattle Agenda – June 11, 2014 – Expo Hall Hours: 10:15am – 7pm
Time SEO Track
Sponsored by:

STAT Search Analytics
Paid Search Track Local, Social & Mobile Track Plus Session Track
7:30am-9:00am
(1 hr 30 min)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
The Periodic Table Of SEO Ranking Factors: 2014 Edition The Mad Scientists Of Paid Search Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers Reach Millions On Mobile With Yahoo Gemini

Sponsored by Yahoo Gemini
10:15am-11:00am
(45 min)
Expo Hall Grand Opening & Refreshments
11:00am-12:15pm
(1 hr 15 min)
Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Next-Gen Ad Creative & Testing Techniques 25 Social Media Ideas For The Advanced Search Marketer Search Synergy and Efficiency: Closing the Conversion Rate Gap between Paid and Organic Search

Sponsored by Covario
12:15pm-1:45pm
(1 hr 30 min)
Lunch & Expo Hall Time
1:45pm-3:00pm
(1 hr 15 min)
Super Session: Enhancing Search Results With Structured Data & Markup Maximizing The Synergy Of Paid Search & Social What Advanced SEMs Should Be Doing About Mobile Link Building And Content Marketing: How They Work Together

Sponsored by Page One Power
3:00pm-3:30pm
(30 min)
Refreshments & Expo Hall Time
3:30pm-4:45pm
(1 hr 15 min)
25 Link Acquisition & Auditing Issues For The Advanced SEO PLA To Pay: Maximizing Profits With Product Listing Ads What Advanced SEOs Should Be Doing About Mobile How Brands Are Using Call Analytics to Win At Mobile Search

Sponsored by Marchex
4:45pm-5:00pm
(15 min)
Refreshment Break
5:00pm-6:00pm
(1 hr)
You&A With Matt Cutts
6:00pm – 7:00pm
(1 hr)

Expo Hall Reception

Visit the search marketing solutions providers in the Expo Hall while enjoying beverages and munchies. See all the exhibitors and sponsors here.

9:00pm – 11:00pm
(2 hrs)

SMX After Dark 2014

Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Network Pass holders welcome.



SMX Advanced Seattle Agenda – June 12, 2014 - Expo Hall Hours: 10:00am – 2:00pm
Time SEO Track
Sponsored by:
STAT Search Analytics
Paid Search TrackContent & Conversion TrackPlus Session Track
8:00am-9:00am
(1 hr)
Breakfast & Registration
9:00am-10:00am
(1 hr)
10:00am-10:45am
(45 min)
Refreshments & Expo Hall Time
10:45am-Noon
(1 hr 15 min)
Technically Speaking: Advanced Technical SEO Issues Conversion Rate Rockstars Creating Blockbuster Content Design With A Mobile Mind: Converting Multi-Screen Consumers

Sponsored by Learn With Google
Noon-1:30pm
(1 hr 30 min)
Lunch & Expo Hall Time
1:30pm-2:45pm
(1 hr 15 min)
Innovative Success Metrics For SEO Rethinking Retargeting: Top Strategies For Driving Conversions From Key Audiences Executing A Flawless Content Marketing Strategy Keywords, Ads And Quality Score: Rethinking The So-Called Basics Of Paid Search

Sponsored by Learn With Google
2:45pm-3:00pm
(15 min)
Refreshment Break
3:00pm-4:15pm
(1 hr 15 min)
Ask The SEOs Amazing Paid Search Tactics & Tools Attribution Success In The Age Of Mobile Attribution Strategies To Inform Your Search & Digital Advertising Investments

Sponsored by Learn With Google


 

Full Conference Agenda for SMX Advanced Seattle – June 11-12, 2014

Wednesday – June 11, 2014 – Expo Hall Hours: 10:15am – 7pm
7:30am-9:00am
(1 hr 30 min)

Breakfast & Registration

9:00am-10:15am
(1 hr 15 min)

SEO Track


Solution Spotlight by STAT Search Analytics (9:00-9:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


The Periodic Table Of SEO Ranking Factors: 2014 Edition

Sponsored by:
(#smx #11A)
We’ll kick off the SEO track with our traditional deep-dive examination of search ranking factors that are influencing results, especially interesting in the wake of Google’s “Hummingbird” rebuild of its entire search engine. What’s on the rise; what’s on the decline; what still works? Our panelists parse the data and focus on the key elements that deliver maximum SEO success.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Bill Hunt, President, Back Azimuth (@billhunt)

Speakers:

Matthew Brown, SVP of Special Projects, Moz (@MatthewJBrown)
Marianne Sweeny, SR Search Specialist, Portent (@msweeny)
Marcus Tober, CTO, Searchmetrics Inc. (@marcustober)

Paid Search Track

The Mad Scientists Of Paid Search

Sponsored by:
ChannelAdvisor
(#smx #11B)
While most of us spend our days toiling away in the deepest details of paid search campaigns, the mad scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Come hear our distinguished marketing scientists as they present their latest discoveries, insights and knowledge.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Seth Meisel, Remarketing, R&D and New Opportunities, Walgreens (@SethMeisel)

Speakers:

Lars Hirsch, Group Program Manager, Microsoft (@larshirsch)
Bryan Minor, Chief Scientist, Acquisio (@BryanMinorPhD)
Jared Schroder, VP Data Intelligence & Marketing Technology, Location3 Media (@j_schroder)

Local, Social & Mobile Track

Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers (#smx #11C)
Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all-star local search pros for this group therapy session. No PowerPoints or couches. Just the smartest local search experts ready to share advanced strategies and tactics that are working today.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Speakers:

Thomas Ballantyne, Director of Marketing, Bulwark Exterminating (@Thos003(Q&A Speaker)
Mike Blumenthal, Owner and Local Marketing Expert, Blumenthals (@mblumenthal(Q&A Speaker)
Mary Bowling, SEO, Optimized! (@MaryBowling(Q&A Speaker)
Dana DiTomaso, CEO, Kick Point Inc. (@danaditomaso(Q&A Speaker)
David Mihm, Director of Local Search Strategy, Moz (@davidmihm(Q&A Speaker)

Plus Session Track 

Sponsored by Yahoo Gemini

Reach Millions On Mobile With Yahoo Gemini

As mobile advertising continues to make up more and more of overall ad buys, it’s important to think of new and inventive ways to structure your buying strategy. When you buy mobile search and native ads together through Yahoo Gemini, you’re able to reach even more users.

Every day, millions of people visit Yahoo to read the news, search for information, and check the weather, mail, sports scores or stock quotes from their smartphones and tablets. In fact, more than half of our global monthly active users come to Yahoo on a mobile device — and we are committed to delivering outstanding advertising that is designed specifically for mobile and seamlessly integrated across our new experiences.

Getting started is simple with Yahoo Ad Manager. It’s our new and streamlined advertising tool.

Speakers:
Joe Stephens, Senior Manager, Search & Native Advertising Strategy, Yahoo
Leo Polanowski, Head of Client Service, Americas, Yahoo

This session is sponsored and produced by Yahoo Gemini. It is open to all SMX Advanced Seattle attendees.

10:15am-11:00am
(45 min)

Expo Hall Grand Opening & Refreshments
Relax after the morning session by touring the expo hall during its grand opening and help yourself to ample, scrumptious refreshments!

11:00am-12:15pm
(1 hr 15 min)

SEO Track


Solution Spotlight by BrightEdge (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data

Sponsored by:
(#smx #12A)
User query data provided by search engines has become an endangered species. But as searchers get more sophisticated, and competition for traffic and customers continues to intensify, effective keyword research is more vital than ever. So what’s a SEO to do?

Fortunately, there are tools that tap into big data resources to mine search activity and offer unique insights into search engine optimization tactics. In this session, veteran SEOs (not affiliated with vendors) take deep dives into three of these sophisticated tools, showing you what they reveal and demonstrating powerful features largely unavailable elsewhere.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Michelle Robbins, Vice President of Technology, Third Door Media, Inc. (@MichelleRobbins)

Speakers:

Christine Churchill, President, KeyRelevance (@keyrelevance)
Rae Hoffman, CEO, PushFire (@sugarrae)
Chris Silver Smith, President, Argent Media (@si1very)

Paid Search Track


Solution Spotlight by aimClear (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Next-Gen Ad Creative & Testing Techniques

Sponsored by:
ChannelAdvisor
(#smx #12B)
Forget about better than average click and conversion rates. The only thing standing between you and breakthrough campaign success are your ads. Our experts will show you how they write their greatest ads, how they test more quickly and effectively, and their proven secret processes for maintaining high performance day-after-day and month-after-month even in the toughest verticals.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Speakers:

Maria Corcoran, WW Search Marketing Media Manager, Adobe Systems (@mariacorcoran)
Brad Geddes, Founder, Certified Knowledge (@bgtheory)
Andrew Mera, Client Services Manager, 3Q Digital (@AndrewMera)

Local, Social & Mobile Track


Solution Spotlight by Majestic SEO (11:00-11:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


25 Social Media Ideas For The Advanced Search Marketer (#smx #12C)
Are you involved in integrating strategies blending your search and social campaigns? If you’re responsible for social media in any way, you know that your resources are limited. This session will feature actionable ideas and techniques that will help you implement and optimize that sweet spot where search and social intersect.

Moderator: Monica Wright, Director of Audience Engagement, Search Engine Land and Marketing Land (@monicawright)

Q&A Coordinator: Heather Cooan, Director, Client Services, Clix Marketing (@HeatherCooan)

Speakers:

Michael King, Executive Director of Owned Media, Acronym (@ipullrank)
Matt Siltala, President, Avalaunch Media (@Matt_Siltala)
Mark Traphagen, Senior Director of Online Marketing, Stone Temple Consulting (@marktraphagen)
Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Plus Session Track 

Sponsored by Covario

Search Synergy and Efficiency: Closing the Conversion Rate Gap between Paid and Organic Search

It has become more important than ever for today’s search and digital marketers to use data to drive better search marketing and advertising decisions, as well as synergize Paid and Organic search channels to deliver search smarter and more efficiently. Attend this session and hear the experts at Covario present a set of A/B tests carried out onsite at one of their Fortune 500 company clients, which enabled them to close the conversion rate gap between organic search users and paid search users, as well as other search efficiencies. They will review methodology, results, and even client and agency communication methods that proved most efficient and effective.

Speakers:
Steve Beatty, Senior Director of SEO, Covario
Blake Lapides, Senior SEO Strategist Rio SEO, Covario
Nick Morelli, Senior Digital Analyst, Covario

This session is sponsored and produced by Covario. It is open to all SMX Advanced Seattle attendees.

12:15pm-1:45pm
(1 hr 30 min)

Lunch & Expo Hall Time

1:45pm-3:00pm
(1 hr 15 min)

SEO Track


Solution Spotlight by Page One Power (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Super Session: Enhancing Search Results With Structured Data & Markup

Sponsored by:
(#smx #13A)
Between Google’s Hummingbird algorithm, Knowledge Graph and related changes in search results, search engines are utilizing structured data heavily and marketers are reaping the benefits. Learn how SEOs are implementing Schema.org and related markup such as RDFa, Authorship & Publisher tags, Open Graph and Twitter Cards to generate increased click-throughs to content by displaying deeper site links, multimedia files and more. Panelists will share before and after implementation examples and lift in search traffic as a result.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Bill Hunt, President, Back Azimuth (@billhunt)

Speakers:

Jay Myers, Emerging Digital Platforms Product Manager – Product Recomendations, BestBuy.com (@jaymyers)
Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston)
Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (@mdsimmonds)

Paid Search Track


Solution Spotlight by OptiMine Software (1:45-1:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Maximizing The Synergy Of Paid Search & Social

Sponsored by:
ChannelAdvisor
(#smx #13B)
With paid search and social delivering significant results and accounting for more than half of online advertising budgets, the stakes are high for marketers to understand and harness the synergies between these two channels.

Attend this session for real case studies of how marketers are using paid and social advertising in tandem to reach consumers throughout the funnel and drive sales. We’ll also explore how to track and measure for proper attribution and ongoing optimization.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: David Roth, VP Marketing, Realtor.com (@daverothsays)

Speakers:

Chad Baldwin, Client Partner, Kenshoo
Phoebe Hanley, Ad Manager guru, Social Code
Seth Meisel, Remarketing, R&D and New Opportunities, Walgreens (@SethMeisel)
Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Local, Social & Mobile Track

What Advanced SEMs Should Be Doing About Mobile (#smx #13C)
Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. Yet many search marketers still treat mobile as an afterthought or secondary medium. That time is over; marketers need to upgrade their mobile strategies and SEM tactics. This session will examine best practices and case studies focused on the use of Enhanced Campaigns and AdWords extensions, mobile bidding and approaches to conversion optimization and tracking. We’ll also discuss managing multiscreen campaigns across devices.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Coordinator: Purna Virji, Director of Communications, Petplan Pet Insurance (@purnavirji)

Speakers:

Jeremy Evans, Regional Vice President, Product Consulting, Marin Software
Anna Hughes, Senior Product Marketing Manager, Microsoft (@hughesanna13)
Jaclyn Jordan, Paid Search Strategist, Wordstream
Reid Spice, VP, Media Strategy, iCrossing (@reidspice)

Plus Session Track 

Sponsored by Page One Power

Link Building And Content Marketing: How They Work Together

The SEO world changes rapidly, and Link Building in 2014 seems more complicated than it was just last year. This session will clarify the confusion, cut through the clutter and give the SEO community a much-needed reality check. Join Jon Ball as he discusses the state of link building in 2014.

Attendees will learn:

  • The Value of Links
  • How to Approach any Link Building Project
  • How Link Building and Content Marketing Work Together
  • Realistic Link Building Strategies

Speaker:
Jon Ball, VP of Business Development, Page One Power

This session is sponsored and produced by Page One Power. It is open to all SMX Advanced Seattle attendees.

3:00pm-3:30pm
(30 min)

Refreshments & Expo Hall Time

3:30pm-4:45pm
(1 hr 15 min)

SEO Track


Solution Spotlight by RKG (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


25 Link Acquisition & Auditing Issues For The Advanced SEO

Sponsored by:
(#smx #14A)
Discover fresh new ideas for earning high quality links, including content development and PR-based strategies to drive meaningful citations and build authority. Panelists will also address critical topics such as what constitutes good vs. ‘bad links’, what to do if you’ve been hit with a link penalty, how to disavow links and how to be proactive about link auditing and risk assessment.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Jaclyn Jordan, Paid Search Strategist, Wordstream

Speakers:

Prashant Puri, CEO & Co-Founder, AdLift (@puriprashant)
Kaila Strong, Senior Director of SEO Services, Vertical Measures (@cliquekaila)
Rob Woods, Consultant, Rob Woods Consulting (@robdwoods)

Paid Search Track


Solution Spotlight by SpyFu (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


PLA To Pay: Maximizing Profits With Product Listing Ads

Sponsored by:
ChannelAdvisor
(#smx #14B)
Product Listing Ads – search ads that include more detailed information, such as product image, price and merchant name – have been a godsend for marketers, since they provide this information without requiring additional keywords, ad text or cost. The scope of PLA offerings has expanded recently, with many new options available for savvy marketers. Our panelists in this session show you how to get the most from these enhanced ads.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Bryant Garvin, Dr House of PPC, Bryant Garvin Consulting (@bryantgarvin)

Speakers:

Frank Kochenash, VP Client Services, Mercent
Elizabeth Marsten, Vice President of Search Marketing, Portent, Inc. (@ebkendo)
Jay Stampfl, Client Services Manager, 3Q Digital (@3QDigital)

Local, Social & Mobile Track


Solution Spotlight by Yahoo Gemini (3:30-3:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


What Advanced SEOs Should Be Doing About Mobile (#smx #14C)
At SMX West, Matt Cutts went on record saying he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. Are you ready?

This session will address the technical “how-tos” on making your site mobile friendly while ensuring you won’t risk losing your hard-earned rankings — or getting tripped up on new, unforeseen penalties — as we move into the new world of responsive design and location-aware ranking algorithms.

Moderator: Barry Schwartz, News Editor, Search Engine Land, RustyBrick (@rustybrick)

Q&A Coordinator: David Roth, VP Marketing, Realtor.com (@daverothsays)

Speakers:

Cindy Krum, CEO, MobileMoxie (@suzzicks)
Michael Martin, Senior SEO Manager, Covario (@mobile__martin)
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)
Jim Yu, CEO, Brightedge (@jimyu)

Plus Session Track 

Sponsored by Marchex

How Brands Are Using Call Analytics to Win At Mobile Search

For advertisers that use Google call extensions, call analytics is necessary to optimize keywords and campaigns. Learn from a panel of search experts that manage the search efforts for Fortune 500 advertisers and how they are using advanced call analytics to make better advertising decisions and win at mobile search.

Speakers:
Matt Marshall, Director of Search Marketing, DigitasLBi
Derek McKenzie, Group Search Director, Mediacom
Tedd Post, Search Supervisor, Havas Worldwide
John Busby, Senior Vice President, Marchex Institute

This session is sponsored and produced by Marchex. It is open to all SMX Advanced Seattle attendees.

4:45pm-5:00pm
(15 min)

Refreshment Break

5:00pm-6:00pm
(1 hr)

You&A With Matt Cutts
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Bring your questions and don’t miss this exclusive SMX Advanced event!

6:00pm – 7:00pm
(1 hr)

SMX Expo Hall Reception

Trust us. The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with all of the market leading solutions providers in the Expo Hall. See the full list here.

9:00pm-11:00pm
(2 hr)

SMX After Dark 2014

Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Network Pass holders welcome.



SMX Advanced Seattle – Day 2

Thursday – June 12, 2014 – Expo Hall Hours: 10:00am – 2:00pm
8:00am-9:00am
(1 hr)

Breakfast & Registration

9:00am-10:00am
(1 hr)

Multiple

Cortana & The Predictive Search Future (#smx #2KEY)
Move over Siri and Google Now. Microsoft has a new competitor in town: Cortana powered by Bing the personal digital assistant that is part of the new Windows Phone 8.1 platform. Cortana is modeled after a real-life assistant, designed to understand someone’s interests and needs, and with permission, predict and provide information that is helpful and actionable. Is the future of search never having to search at all? In this keynote discussion, members of the Bing and Windows Phone team will discuss that and other ways predictive search and digital assistants like Cortana are changing the way we seek.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Speakers:

Marcus Ash, Group Program Manager, Windows Phone, Microsoft
Rob Chambers, Group Program Manager, Applications and Services Group, Microsoft Research (Q&A Speaker)

10:00am-10:45am
(45 min)

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)

SEO Track


Solution Spotlight by Bruce Clay, Inc. (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Technically Speaking: Advanced Technical SEO Issues

Sponsored by:
(#smx #21A)
Forget title tags, keyword research, writing content and links. In this session our panelists will explore some of the most complex issues with advanced SEO. We’ll explore how to manage large sites with complex databases and tons of content, ensuring that Google can efficiently crawl, index and rank all the pages on your site. From canonicals, crawl priority, rel next and prev to dynamic URL management and pagination topics, we will cover the best practices and the technical how-tos.

Moderator: Barry Schwartz, News Editor, Search Engine Land, RustyBrick (@rustybrick)

Q&A Coordinator: Rob Woods, Consultant, Rob Woods Consulting (@robdwoods)

Speakers:

Bill Hunt, President, Back Azimuth (@billhunt)
Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)
Eric Wu, VP, Growth & Product, SpinMedia (@eywu)

Paid Search Track

Conversion Rate Rockstars

Sponsored by:
ChannelAdvisor
(#smx #21B)
Dynamic landing page testing and tuning. Persona development. Search funnel and user navigation path sculpting. Attribution modeling. These and other tasks are becoming increasingly important for search marketers striving to achieve their ultimate goal of customer conversion – getting website visitors to take action by buying, registering, downloading, calling – or whatever your desired outcome may be. The conversion rockstars on this panel show you how to get inside your visitors’ brains and create an experience that satisfies their needs by leading them seamlessly from search to ultimate conversion.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear)

Speakers:

Feras Alhlou, Co-Founder/Principal Consultant, E-Nor (@ferasa)
Chris Goward, Co-Founder & CEO, WiderFunnel (@chrisgoward)

Content & Conversion Track


Solution Spotlight by gShift Web Presence Analytics (10:45-10:50)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Creating Blockbuster Content (#smx #21C)
Google’s prime directive is “create good content.” But a piecemeal approach to creating content won’t cut it. You need a comprehensive content creation strategy to deliver the value that justifies the time, money and effort. Our speakers will share content creation tactics that have made them successful. You’ll learn winning approaches for developing, re-purposing and maximizing the value from content, along with the metrics to measure and demonstrate your success.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Mark Traphagen, Senior Director of Online Marketing, Stone Temple Consulting (@marktraphagen)

Speakers:

Brent Csutoras, Social Media Strategist, Kairay Media (@brentcsutoras)
Arnie Kuenn, CEO, Vertical Measures (@ArnieK)

Plus Session Track 

Sponsored by Learn With Google

Design With A Mobile Mind: Converting Multi-Screen Consumers

Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. How can you best connect with mobile consumers? And what makes for a good mobile site? To answer these questions, Matt Lawson, Director of Marketing for Google Performance Ads, will present new research and mobile site design best practices from Google & AnswerLab.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees.

Noon-1:30pm
(1 hr 30 min)

Lunch & Expo Hall Time

1:30pm-2:45pm
(1 hr 15 min)

SEO Track


Solution Spotlight by seoClarity (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Innovative Success Metrics For SEO

Sponsored by:
(#smx #22A)
In a [not provided] world, digital marketers have been challenged to find new methods to quantify and qualify their SEO efforts. Attend this session and discover new methods for gauging audience interest by topic and analyzing user data to inform your search strategy. Speakers will share a variety of measurement tactics including getting executive buy-in, and building reporting dashboards to demonstrate progress, track conversion and ROI metrics from organic search traffic.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos)

Q&A Coordinator: Rob Woods, Consultant, Rob Woods Consulting (@robdwoods)

Speakers:

Kerry Dean, Chief Traffic Officer, PMG (@kerrydean)
Cory Haldeman, SEO Manager, VerizonWireless.com (@coryhaldeman)
Jeff Sauer, Founder, Jeffalytics (@Jeffalytics)

Paid Search Track


Solution Spotlight by Marin Software (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Rethinking Retargeting: Top Strategies For Driving Conversions From Key Audiences

Sponsored by:
ChannelAdvisor
(#smx #22B)
Retargeting has quickly evolved and is now an integral part of most advertisers’ marketing plans. And the options continue to proliferate. Speakers in this session will share cutting edge ideas for getting the most out of retargeting campaigns on Google Display, RLSA, FBX, Twitter and other retargeting networks.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)

Q&A Coordinator: Jaclyn Jordan, Paid Search Strategist, Wordstream

Speakers:

Adam Berke, President and CMO, AdRoll (@adamberke)
Benny Blum, VP Performance Marketing & Analytics, sellpoints (@bennyblum)
Bryant Garvin, Dr House of PPC, Bryant Garvin Consulting (@bryantgarvin)

Content & Conversion Track


Solution Spotlight by BKA Content (1:30-1:35)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Executing A Flawless Content Marketing Strategy (#smx #22C)
Got content? Now you need to leverage it. This session explores the crucial elements of getting the most from your content marketing strategy, beyond optimizing for the search engines. We’ll explore topics including building authority and trust, advanced social tactics to maximize sharing, and creating conversion funnels that transform content consumers into customers and fans.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Q&A Coordinator: Mark Traphagen, Senior Director of Online Marketing, Stone Temple Consulting (@marktraphagen)

Speakers:

Chris Bennett, CEO & Founder, 97th Floor (@chrisbennett)
David Roth, VP Marketing, Realtor.com (@daverothsays)
Purna Virji, Director of Communications, Petplan Pet Insurance (@purnavirji)

Plus Session Track 

Sponsored by Learn With Google

Keywords, Ads And Quality Score: Rethinking The So-Called Basics Of Paid Search

Critical parts of a user’s journey in AdWords are almost taken for granted at times. With so many new features being released to improve AdWords, it’s easy to overlook your keywords or your ads. However, they’re the foundation of your account and the ultimate deciding factor of account success (which isn’t always reflected in your Quality Scores). After working extensively with the people that built and maintain AdWords, the Best Practices marketing team will be presenting Google’s point of view about what truly makes for a healthy account.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees.

2:45pm-3:00pm
(15 min)

Refreshment Break

3:00pm-4:15pm
(1 hr 15 min)

SEO Track


Solution Spotlight by Conductor (3:00-3:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Ask The SEOs

Sponsored by:
(#smx #23A)
Join us for PowerPoint free, no-holds bar discussion with veteran search engine optimization experts who’ll explore the big issues and take audience questions. There will be a conversation among panelists on some of the biggest issues – along with some debate – plus plenty of time for the audience to challenge them with questions and come away with innovative solutions.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Q&A Coordinator: Lisa Williams, Director, Digital Marketing Strategy, Search Discovery (@seopollyanna)

Speakers:

Greg Boser, Independent, Consultant (@GregBoser(Q&A Speaker)
Rae Hoffman, CEO, PushFire (@sugarrae(Q&A Speaker)
Jeff Preston, Senior Manager, SEO, Disney Interactive (@jeffreypreston(Q&A Speaker)
Marshall Simmonds, Founder and CEO, Define Media Group, Inc. (@mdsimmonds)

Paid Search Track


Solution Spotlight by Bing (3:00-3:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Amazing Paid Search Tactics & Tools

Sponsored by:
ChannelAdvisor
(#smx #23B)
By some estimates, there have been 1000+ changes to AdWords and Bing Ads in the past year. Last year’s tactics will only give you last year’s results. Don’t let your PPC campaigns move backwards – come learn from top experts what amazing new tactics, tools, tips and secret sauce will enable you to manage your campaigns to higher levels of performance this year. This session presents the best of the best of the best – it’s what makes it a perennial SMX Advanced favorite!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Q&A Coordinator: Seth Meisel, Remarketing, R&D and New Opportunities, Walgreens (@SethMeisel)

Speakers:

Heather Cooan, Director, Client Services, Clix Marketing (@HeatherCooan)
Steve Hammer, President, RankHammer (@armondhammer)
Larry Kim, Founder & CTO, WordStream (@larrykim)
Jennifer Slegg, Owner, JenSense (@jenstar)

Content & Conversion Track


Solution Spotlight by Kenshoo (3:00-3:05)
Solution Spotlights are brief introductions to relevant products and services offered by SMX exhibitors and sponsors.


Attribution Success In The Age Of Mobile (#smx #23C)
From tracking the influence of online marketing to offline purchase activities, to understanding multi-screen habits and cross-channel campaign influences, marketers face greater attribution challenges than ever before, even with more tools at their disposal. This session will show how marketers are successfully tracking and the attributing the impact of their digital campaigns using Google and other tools to make better strategic decisions and outsmart their competition.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Q&A Coordinator: Eric Wu, VP, Growth & Product, SpinMedia (@eywu)

Speakers:

Rob Cooley, CTO, OptiMine Software (@OptiMineInc)
Cody Kunning, Manager SEM, Marchex (@codykunning)
Soren Ryherd, President, Working Planet

Plus Session Track 

Sponsored by Learn With Google

Attribution Strategies To Inform Your Search & Digital Advertising Investments

Today's consumers seldom move smoothly along the purchase funnel. Instead of a process, it's more of a journey. In this session, learn strategies for using attribution models from DoubleClick Search, DoubleClick Campaign Manager or other Google products to better understand your how your advertising investments turn into conversions.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees.

6:00pm – 11:00pm
(5 hrs)

Closing Night Bash

End your SMX conference with a bang and join us for the Closing Night Bash sponsored by SEOmoz. The party will take place at The Garage (1130 Broadway Ave, Seattle, 98122). Moz’s party is legendary; make sure you hang around to be a part of it. (Badge required)