SMX Advanced Seattle 2014 Agenda At-A-Glance

Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.

All Day Preconference Summits & Training Workshops – June 10, 2014

Search Engine Land Summit
Strategies & inspiration to complement tactics you’ll learn at SMX Advanced
International Search Summit
Deep focus and knowledge for anyone doing search marketing beyond the US
Local University Advanced
Local Search marketing tactics & insights from the experts
In-House SEO Exchange
Unique closed door event for in-house SEOs to learn from & interact with other in-housers
Bruce Clay SEO Training
Detailed overview at top search ranking techniques to overcome the competition
Advanced Adwords Training
Getting beyond best practices & into advanced concepts & strategies

SMX Meet & Greet – June 10, 2014 – 6-7:30pm

Start your SMX Advanced experience off right! Arrive early and join us on the Bell Harbor’s Rooftop Plaza for an informal evening reception with fellow attendees, speakers and invited guests. Networking pass holders welcome.

Sponsored By:
Bruce Clay, Inc.  NetElixer  Travel Advisor  Zillow



SMX Advanced Seattle Agenda – June 11, 2014 – Expo Hall Hours: 10:15am – 7pm

Time SEO Track
Sponsored by:

Paid Search Track
Sponsored by:

ChannelAdvisor
Local, Social & Mobile Track Plus Session Track
7:30am-9:00am
(1 hr 30 min)
Breakfast & Registration
9:00am-10:15am
(1 hr 15 min)
The Periodic Table Of SEO Ranking Factors: 2014 Edition The Mad Scientists Of Paid Search Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers Reach Millions On Mobile With Yahoo Gemini
Yahoo Gemini
10:15am-11:00am
(45 min)

Buzz Sponsored by

aimClear

Expo Hall Grand Opening & Refreshments

11:00am-12:15pm
(1 hr 15 min)
Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Next-Gen Ad Creative & Testing Techniques 25 Social Media Ideas For The Advanced Search Marketer Search Synergy and Efficiency: Closing the Conversion Rate Gap between Paid and Organic Search
Covario
12:15pm-1:45pm
(1 hr 30 min)
Lunch & Expo Hall Time
1:45pm-3:00pm
(1 hr 15 min)
Super Session: Enhancing Search Results With Structured Data & Markup Maximizing The Synergy Of Paid Search & Social What Advanced SEMs Should Be Doing About Mobile Link Building And Content Marketing: How They Work Together
Page One Power
3:00pm-3:30pm
(30 min)

Buzz Sponsored by

aimClear

Refreshments & Expo Hall Time

3:30pm-4:45pm
(1 hr 15 min)
25 Link Acquisition & Auditing Issues For The Advanced SEO PLA To Pay: Maximizing Profits With Product Listing Ads What Advanced SEOs Should Be Doing About Mobile How Brands Are Using Call Analytics to Win At Mobile Search
Marchex
4:45pm-5:00pm
(15 min)

Buzz Sponsored by

aimClear

Refreshment Break

5:00pm-6:00pm
(1 hr)
You&A With Matt Cutts
6:00pm – 7:00pm
(1 hr)
Sponsored by:
Invoca
Kenshoo

Expo Hall Reception

SMX Expo Hall Reception

Visit the search marketing solutions providers in the Expo Hall while enjoying beverages and munchies. See all the exhibitors and sponsors here.

7:30pm – 9:00pm
(1.5 hrs)

Janes of Digital


SMX Advanced 2014 - Janes of Digital

Sponsored by
Bing

A celebration of women in search and digital. Janes of Digital is a gathering for women who work in the search and digital space and want to support and encourage each other with a cocktail in hand. The event, taking place at the Seattle Aquarium, includes beverages, snacks, and a discussion panel. Networking pass holders welcome. Learn more here.

9:00pm-11:00pm
(2 hrs)

SMX After Dark 2014


SMX After Dark

Sponsored by
Bing

Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Network Pass holders welcome.

SMX Advanced Seattle Agenda – June 12, 2014 – Expo Hall Hours: 10:00am – 2:00pm

Time SEO Track
Sponsored by:
Paid Search Track
Sponsored by:

ChannelAdvisor
Content & Conversion TrackPlus Session Track
8:00am-9:00am
(1 hr)
Breakfast & Registration
9:00am-10:00am
(1 hr)
Cortana & The Predictive Search Future Win The Digital Shelf: Optimize Your Product Listing Ads
Learn With Google
10:00am-10:45am
(45 min)

Buzz Sponsored by

aimClear

Refreshments & Expo Hall Time

10:45am-Noon
(1 hr 15 min)
Technically Speaking: Advanced Technical SEO Issues Conversion Rate Rockstars Creating Blockbuster Content Design With A Mobile Mind: Converting Multi-Screen Consumers
Learn With Google
Noon-1:30pm
(1 hr 30 min)
Lunch & Expo Hall Time
1:30pm-2:45pm
(1 hr 15 min)
Innovative Success Metrics For SEO Rethinking Retargeting: Top Strategies For Driving Conversions From Key Audiences Executing A Flawless Content Marketing Strategy Keywords, Ads And Quality Score: Rethinking The So-Called Basics Of Paid Search
Learn With Google
2:45pm-3:00pm
(15 min)

Buzz Sponsored by

aimClear

Refreshment Break

3:00pm-4:15pm
(1 hr 15 min)
Ask The SEOs Amazing Paid Search Tactics & Tools Attribution Success In The Age Of Mobile Attribution Strategies To Inform Your Search & Digital Advertising Investments
Learn With Google
6:00pm – 11:00pm
(5 hrs)

Closing Night Bash

Sponsored by

Closing night bash powered by Moz

After two days of brain crunching, it’s party time! Join us for the SMX Closing Night Bash, sponsored by Moz. Bring your bowling shoes and dust off those pool cues because SEOs know how to party. Bash at The Garage (1130 Broadway, Seattle, WA 98122). Appetizers and beverages will be provided. See you there! (badge required)