aimClear^® Facebook Marketing Intensive @ SMX Advanced

From humble beginnings in an Ivy League dorm room to an astonishing community of nearly 800 million, Facebook continues to attract social-savvy users from all corners of the globe. Cutting-edge marketers clamoring to stake claims in the gold rush must be armed with the right tools, skills, and smarts if they want to succeed.

Join our panel of accomplished international online marketers for a full day Facebook Marketing Intensive workshop packed with actionable takeaways and top-shelf tactics. You’ll walk away with a keen understanding of how to leverage the traffic-driving power of Facebook with ³free² optimization techniques and paid advertising.

Facebook Demographic Research ­ Full Contact Edition: Attendees will get a crash course in demographic research that blends traditional and emergent channels, while learning to leverage search to identify social users, hone in on search history to develop social strategies, and target killer social segments that go well beyond the mundane of literal targeting.

Establishing KPIs: From understanding to establishing to achieving realistic Key Performance Indicators (KPIs), this end-to-end module spans an appropriately integrated mix of social assets, public relations, internal, and search engine optimization, with a newly intensified focus on how search affects social.

Community Management: This four-part module will tackle content aggregation and the importance of sharing third-party news, holistic friending tactics and case studies, best practices for seamless cross-channel promotion, as well as stress-reducing tips for managing social media crises.

Facebook’s EdgeRank & Organic Visibility: Journey through EdgeRank, Facebook’s ranking algorithm, and uncover useful tips and insider techniques for increasing and harnessing community engagement to increase organic visibility of social assets.

Sponsored Stories & Facebook Ad Units: Get set to be up close and personal with Facebook Sponsored Stories– and the perks and the possibilities they offer.

Organic Insights & Analytics: A top-down look at Facebook’s organic analytics platform, Insights, and various combinations of metrics including engagement and demographic statistics that will help transform insight into action.

End-to-End Facebook Ads, Advanced Edition: For cutting-edge marketers, Facebook represents a fertile landscape for contextual advertising. Many of the 750+ million users self-disclose interests and respond to tightly targeted and compellingly written ads. Along with a keen emphasis on how Facebook Ads impact search, this newly remodeled module features Account Structure & Organization, Optimization, and fleshed out Killer Ad Writing & Image Selection.

The Great Big Glistening Tremendously Tricked-Out Book of Tools: A filled-to-the-gills bible of tools ranging from mainstream to maniacal, free to enterprise-level, along with pros and cons of toolsets and a common framework to evaluate different tools.

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited for this unique and cutting-edge workshop. Here are the two ways to attend:

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for aimClear^® Facebook Marketing Intensive @ SMX Advanced

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Facebook Marketing Intensive will be held on Thursday, June 7 at the Bell Harbor International Conference Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

Your Host: Marty Weintraub, President, aimClear

Marty Weintraub and his colleagues at search and social media marketing firm aimClear, will lead the Facebook Marketing Intensive sessions. His online marketing experience dates to 1992, the dawn of the interactive era. However, Marty’s career has spanned more than two decades working in traditional and online marketing channels. He’s been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." Client credits have included Siemens, Martha Stewart Omni, BlueCross, ChaCha, AngiesList, PolyGram, ThirdDoor, The Washington Post, CBS, Knight Ridder, SecondLife and many others.

aimClear^® has marketed clients on Facebook since 2006, ranging from iconic name brands to SMBs. Team members speak all over the world, on the cutting edge, about Facebook and social media marketing. The company has become internationally recognized for its work in the field, training marketing departments, globally.

aimClear is headquartered in Duluth and St. Paul, Minnesota.