aimClear Facebook Marketing Intensive!

aimClear® Facebook Marketing Intensive @ SMX Advanced

From killer Facebook ads to essential organic community management tactics, this all-on intensive training will increase your confidence and ability to dominate the world’s largest social network like a true cutting-edge marketer.

Join our panel of accomplished international online marketers for aimClear’s Facebook Marketing Intensive, a full day workshop packed with actionable takeaways and top-shelf tactics. You’ll leave with a keen understanding of how to leverage the traffic-driving power of Facebook with “free” optimization techniques and paid advertising.

With an active community pulsing nearly 800 million, Facebook continues to explode off the social grid, attracting social-savvy users from all corners of the globe. With this constant expansion comes constant evolution, from the aesthetics of brand pages to targeting functionality for paid ads. Hungry marketers clamoring to stake claims in the gold rush must be armed with the right tools, skills, and smarts if they want to succeed. We’re here to help.

Facebook Marketing Intensive Agenda
8:30 – 8:45 am Welcome, House Rules, Introduction & Overview, with Will Scott & Marty Weintraub
8:45 – 9:30 am Facebook Demographic Research & Guerilla Targeting with Marty Weintraub, followed by 10 minute Q&A

Attendees will get a crash course in demographic research that blends traditional and emergent channels, while learning to leverage search to identify social users, hone in on search history to develop social strategies, and target killer social segments that go well beyond the mundane of literal targeting.

9:30 – 10:10 am Establishing Facebook Marketing KPIs with Marty Weintraub, followed by 10 minute Q&A

From understanding to establishing to achieving realistic Key Performance Indicators (KPIs), this end-to-end module spans an appropriately integrated mix of social assets, public relations, internal, and search engine optimization, with a newly intensified focus on how search affects social.

10:10 – 10:25 am Coffee Break & Refreshments
10:25 – 10:40 am Curate & Aggregate! Industrial Strength Content Sharing For Powerful Community Managers, with Marty Weintraub

Learn superior tactics for aggregating complimentary, non-competitive, third-party resources, and curating your massive pot of information to consistently share with your community.

10:40 – 11:00 am Holistic Befriending in Facebook: 36 Ways to Make More Social Media Friends Who Matter, with Marty Weintraub

Get a crash course complete with ample case studies on how to stalk with style and make more social media friends who matter. Power users included! Batteries… not.

11:00 – 11:30 am Facebook Crises Management! Dealing with Intra-Community Bloodshed with Marty Weintraub & Merry Morud, followed by 10 minute Q&A

Be prepared with a bulletproof action plan when the social media @*%& hits the fan. Attendees will walk away with crowd-control tactics and stress-relieving tips for when the going gets tough out there in cyberspace.

11:30 am – 12:00 pm How To Buying Fans For Fun & Profit with Will Scott, followed by 15 minute Q&A

Feast on a wealth of case studies on “buying friends” and explore the real meaning and value of a CPF (Cost Per Friend). Don’t ruin your appetite though- lunch is coming up next.

12:00 – 1:00 pm Lunch
1:00 – 1:20 pm Killer Facebook Ads: Account Structure & Optimization, with Merry Morud

When it comes to a killer Facebook Ads account, you have to begin at the beginning. A highly organized account structure will serve you well as you begin to build out campaigns, roll out ads, and optimize for better performance. We’ll tour you through best practices and naming conventions that can be implemented immediately for superior account management.

1:20 – 1:45 pm Killer Facebook Ads: How To Write Ads like a Rockstar, with Merry Morud

You get 160 characters between headline and body copy. How are you going to make them rock? Learn tried and true techniques, from creative brainstorming to ongoing optimization, for writing the most killer Facebook Ads the world (wide web) has ever seen.

1:45 – 2:15 pm Killer Facebook Ads: Choosing Images That Scream, with Merry Morud, followed by 10 minute Q&A

Killer Facebook ad copy is only half the battle. Facebook’s mammoth community is extremely visually oriented, so it’s essential to pair a killer ad image with killer creative. We’ll blaze through A/B test case studies to show which ads work and which ads don’t, and dish up plentiful best practices for ad selection and optimization.

2:15 – 2:45 pm Sponsored Stories & Other Fantastical Social Facebook Ad Unit with Marty Weintraub, followed by 10 minutes Q&A

Ah, Sponsored Stories… the other white meat. We’re going on a safari through this and other fantastical social Facebook ad units to uncover the secret sauce, awesome advantages and powerful perks each have to offer—not to mention tested best practices and hacks.

2:45 – 3:00 pm Coffee Break & Refreshments
3:00 – 3:45 pm Decoding Facebook’s EdgeRank & Organic Visibility with Will Scott, followed by 10 minute Q&A

Journey through EdgeRank, Facebook’s ranking algorithm, and uncover useful tips and insider techniques for increasing and harnessing community engagement to increase organic visibility of social assets.

3:45 – 4:20 pm Digging Deep In Facebook’s Insights & Mining Organic Analytics, with Will Scott, followed by 10 minute Q&A

This top-down look at Facebook’s organic analytics platform, Insights, features various combinations of metrics including engagement and demographic statistics that will help transform insight into action. Examine, understand, execute!

4:20 – 5:00 pm The Great Big Glistening Tremendously Tricked-Out Book of Tools, with Marty Weintraub, Will Scott, Merry Morud, Matt Peterson

A filled-to-the-gills bible of tools ranging from mainstream to maniacal, free to enterprise-level, along with pros and cons of toolsets and a common framework to evaluate different tools.

5:00 – 6:00 pm Optional Extended Q&A in the Bar!

Because we all know the best secrets of the trade come out when the drinks start a-flowin’…

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited for this unique and cutting-edge workshop. Here are the two ways to attend:

Registration Options On Site
All Access Pass + Workshop Sold Out
Workshop Only* $1,195
Workshop Only – 3 Pack N/A
Workshop Only – 6 Pack N/A
Workshop Only – 12 Pack N/A
Register now!

for aimClear® Facebook Marketing Intensive @ SMX Advanced


There are a limited number of tickets available. Register now!

Facebook Marketing Intensive will be held on Thursday, June 7 at the Bell Harbor International Conference Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

Marty Weintraub
Facebook Marketing Intensive instructor and search marketing expert Marty Weintraub

Your Host: Marty Weintraub, President, aimClear

Marty Weintraub and his colleagues at search and social media marketing firm aimClear, will lead the Facebook Marketing Intensive sessions. His online marketing experience dates to 1992, the dawn of the interactive era. However, Marty’s career has spanned more than two decades working in traditional and online marketing channels. He’s been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." Client credits have included Siemens, Martha Stewart Omni, BlueCross, ChaCha, AngiesList, PolyGram, ThirdDoor, The Washington Post, CBS, Knight Ridder, SecondLife and many others.

aimClear® has marketed clients on Facebook since 2006, ranging from iconic name brands to SMBs. Team members speak all over the world, on the cutting edge, about Facebook and social media marketing. The company has become internationally recognized for its work in the field, training marketing departments, globally.

aimClear is headquartered in Duluth and St. Paul, Minnesota.

ready to go? register now!

Bell Harbor Int'l Conference Center


June 11: 9am - 6pm

June 12: 9am - 4:30pm


June 10: 8:30am-various


June 11: 10:15am - 7pm

June 12: 10am - 2pm

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