International Search Summit @ SMX Advanced

Seattle, WA: June 13, 2013

I came to the International Search Summit with an international SEO problem. I left with a solution. – Dan McCourt, Ecommerce Manager, SouthCo – International Search Summit delegate

International Search Summit @ SMX Advanced 2013 - Seattle, WA - June 13, 2013

The International Search Summit talks international search with international experts. It’s the only event focused on multinational search marketing issues and provides practical advice, solutions and techniques for improving global online performance.

At the International Search Summit you’ll get:

In-depth sessions on International SEO, PPC and Social Media topics
Networking opportunities with international search experts and global search engines
Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
Global marketing insights to help shape your international online activity
Access to Global Central Insights – a knowledge bank of information, research and data on international search topics (12 months access)

International Search Summit attendance is limited. Register today!

Interested in speaking at ISS@SMX Advanced?

Fill out our Speaker Submission Form.

International Search Summit – SMX Advanced
8:30	Introduction & Global Search Engine Headlines An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search engine developments. Speaker: Gemma Birch – WebCertain
9:15	The 10 Critical Factors for International Search Campaigns Andy will discuss the key factors to consider when deploying international search campaigns and highlight the critical elements required for success. Speaker: Andy Atkins-Krüger – Webcertain
10:00	Cracking Europe’s Biggest Web Market: Russia Russia is the biggest internet market in Europe, yet is one of the most challenging for international organisations to enter. Understanding and using Russia’s leading search engine Yandex is essential for any business targeting Russian users and here, Preston will give insights and advice on how to do this. Speaker: Preston Carey – Yandex
10:30	Coffee Break
10:45	Understanding And Implementing Geo-Targeting When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeted strategy for your global websites. Speaker: Andy Atkins-Krüger – Webcertain
11:15	Google on International Search Maile Ohye, Senior Program Developer at Google will be sharing tips and best practices for effectively setting-up and managing international websites in Google. Maile will also answer questions from delegates, and from moderator Andy Atkins-Krüger. Speaker: Maile Ohye – Google
12:15	Lunch
1:15	Using XML Site Maps for International SEO Gilda will discuss the importance of XML sites maps and ways of using them to manage SEO globally. The session will cover how they can be structured, how to submit them to multiple search engines and how to monitor the index rate of each market. Gilda will support her session with examples of how Windows has deployed XML site maps internationally. Speaker: Gilda Lodahl – Microsoft
1:45	Selecting and Applying a Global Search Governance Model for Enterprise Jori will provide tips for organisations to implement a global search governance model, covering elements including the benefits, who to involve, how to set goals and monitor performance. Speaker: Jori Ford – Rosetta
2:15	Content Production in a Multilingual Environment Logitech is a well-known global brand with a strong presence around the world. Jeremiah will share Logitech’s experience of producing and managing content across multiple markets. Speaker: Jeremiah Andrick – Logitech
2:45	Coffee Break
3:00	International Paid Search Tactics This session will focus on paid search in an international context, looking at best practice for developing multilingual campaigns and tactics for implementation.
3:30	Interactive Breakout Sessions Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.
4:45	Round-Up and Medallion Speaker Award
5:00	Networking Drinks

** Sessions/Speakers may be subject to change

Why Attend?

After the International Search Summit, you’ll be able to:

Avoid wasting money on poorly planned international campaigns
Identify which markets offer the best opportunities for your business
Highlight ways to improve your existing international campaigns
Understand which search engines are used by your audience
Avoid language and culture traps that could hinder your success
Make your global marketing budget go further
Develop relationships with the new contacts you’ve made

Who’s Speaking?

Speakers at the International Search Summit come from all over the globe and are selected because they are specialists in international search. There is a mixture of in-house specialists, search engines, social networks, agencies, thought-leaders – there are no restrictions on who we will invite to speak – as long as they are international specialists.

Previous speakers have included:

Search Engines – Baidu, Yandex, Ayna, Bing, Eniro

Social Media – YouTube, Plaxo, Bebo,

Global Brands – Xerox, Nokia, Autodesk, KLM

Industry Experts – Bill Hunt, Mikkel deMib Svendsen, Shari Thurow, Greg Jarboe, Andy Atkins-Krüger

Who Is It For?

Anybody involved in international online marketing:

If you’re an In-House Marketer, it’s for you
If you’re a Marketing Director or CEO, it’s for you
If you’re an Account Manager for international projects, it’s for you
If you take care of Localization, it’s for you
If you’re a Web Developer or Webmaster, it’s for you

Registration Options:

Registration Options	Conference Rate Now – Jun 10	On Site
All Access Pass + Workshop	Sold Out	Sold Out
Workshop Only*	$1,095	$1,195
Workshop Only – 3 Pack	$2,950	N/A
Workshop Only – 6 Pack	$5,600	N/A
Workshop Only – 12 Pack	$10,500	N/A

for International Search Summit @ SMX Advanced Seattle.

What Past Delegates Have Said:

The Summit was very informative, provided me with up-to-date knowledge & market trends through some excellent presentations…

“WebCertain put together a solid workshop. Not only were Andy’s presentations awesome; the guest speakers were outstanding. The workshop changed the way I approach our global online marketing efforts and I left San Jose with some important key takeaways.”

Bulent Guneyli, International Marketing & SEM Specialist, New Balance

“I’ve been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the international space; so as an SEO veteran but an international newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings”

Eric Wu, Director of SEO, eHow.com

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO, SEOmoz.org

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah, businesslink.gov.uk

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish