International Search Summit @ SMX Advanced

Seattle, WA: June 7, 2012

I came to the International Search Summit with an international SEO problem. I left with a solution. – Dan McCourt, Ecommerce Manager, SouthCo – ISS@SMX East delegate

International Search Summit @ SMX Advanced 2012 - Seattle, WA - June 7, 2012

The International Search Summit talks international search with international experts. It’s the only event focused on multinational search marketing issues and provides practical advice, solutions and techniques for improving global online performance.

At the International Search Summit you’ll get:

In-depth sessions on International SEO, PPC and Social Media topics
Networking opportunities with international search experts and global search engines
Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
Global marketing insights to help shape your international online activity
Access to Global Central Insights – a knowledge bank of information, research and data on international search topics (12 months access)

International Search Summit 2012 Agenda.

8:30	Introduction to International Search Andy will introduce a day of international search by looking at the major issues marketers face targeting search engines globally. Speaker: Andy Atkins-Krüger – WebCertain
9:00	Google: New Markup for Multilingual Content Google has announced changes to the way it manages language/country targeting, which will affect anyone running websites in more than one language or country. Susan will analyse the impact of the changes and offer advice on how to implement them effectively. Speaker: Susan Moskwa – Google
9:30	Yandex – Making it in Russia Yandex has long been the most popular search engine in Russia, and following a successful IPO in 2011, it is expanding into other markets including Turkey and the Czech Republic, in the hope of replicating its Russian success. Bernard will present an overview of Yandex and its target markets, as well as sharing tips for running effective SEO and PPC campaigns Speaker: Preston Carey – Yandex
10:00	Coffee Break
10:30	Case Study: International Expansion Into Emerging Markets Jeremiah Andrick will present a case study from global brand Logitech, sharing the brand’s experience of building an international presence. He will share rgw strategies and tactics for growing a global online brand, looking at how to scale and measure SEO and PPC activity across key emerging markets. Speaker: Jeremiah Andrick – Logitech
11:00	Analytics in International SEO Data is a vital part of search campaigns, but sometimes the amount of data available can be overwhelming and confusing. In this session, Ani will look at how to use analytics to uncover international opportunities and explore some best practices for international web analysis Speaker: Ani Lopez – Cardinal Path
11:30	Breakout Session – Interactive Debate Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.
12:15	Lunch
1:15	Case Study – International PPC Port51, a localized global shopping site, runs paid search campaigns across 11 countries and 5 continents. Kevin Frisch will share a case study specifically looking at the differences between cost, volume and product mix in different markets and will share learnings from Port51′s own global experience Speaker: Kevin Frisch – Port51
1:45	A Global Approach to SoLoMo This session will look at the importance of social, local and mobile in international web marketing and how to integrate them into a global search strategy.
2:15	Now and Next in International Search This session will explore the key trends and developments in international search marketing, look ahead to what to expect next and how to prepare for in order to stay ahead of the game, and the competition.
2:45	Break
3:15	Breakout Sessions – Interactive Debate Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.

Want to speak? Speaker and session pitches are still being accepted – Submit a Pitch

International Search Summit attendance is limited. Register today!

Why Attend?

After the International Search Summit, you’ll be able to:

Avoid wasting money on poorly planned international campaigns
Identify which markets offer the best opportunities for your business
Highlight ways to improve your existing international campaigns
Understand which search engines are used by your audience
Avoid language and culture traps that could hinder your success
Make your global marketing budget go further
Develop relationships with the new contacts you’ve made

Who’s Speaking?

Speakers at the International Search Summit come from all over the globe and are selected because they are specialists in international search. There is a mixture of in-house specialists, search engines, social networks, agencies, thought-leaders – there are no restrictions on who we will invite to speak – as long as they are international specialists.

Previous speakers have included:

Search Engines – Baidu, Yandex, Ayna, Bing, Eniro

Social Media – YouTube, Plaxo, Bebo,

Global Brands – Xerox, Nokia, Autodesk, KLM

Industry Experts – Bill Hunt, Mikkel deMib Svendsen, Shari Thurow, Greg Jarboe, Andy Atkins-Krüger

Who Is It For?

Anybody involved in international online marketing:

If you’re an In-House Marketer, it’s for you
If you’re a Marketing Director or CEO, it’s for you
If you’re an Account Manager for international projects, it’s for you
If you take care of Localization, it’s for you
If you’re a Web Developer or Webmaster, it’s for you

Registration Options:

Registration Options	Conference Rate Now – Jun 4	On Site
All Access Pass + Workshop	$2,895	$3,295
Workshop Only*	$1,095	$1,195

for International Search Summit @ SMX Advanced Seattle.

What Past Delegates Have Said:

The Summit was very informative, provided me with up-to-date knowledge & market trends through some excellent presentations…

“WebCertain put together a solid workshop. Not only were Andy’s presentations awesome; the guest speakers were outstanding. The workshop changed the way I approach our global online marketing efforts and I left San Jose with some important key takeaways.”

Bulent Guneyli, International Marketing & SEM Specialist, New Balance

“I’ve been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the international space; so as an SEO veteran but an international newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings”

Eric Wu, Director of SEO, eHow.com

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO, SEOmoz.org

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah, businesslink.gov.uk

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish