Seattle, WA: June 2-3, 2015

Bell Harbor Conference Center

International Search Summit @ SMX Advanced

Global SEO Edition

International Search Summit @ SMX West Advanced

This is THE event for anybody involved in running, implementing or managing online marketing projects in more than one language or country. It’s a full day of international search and social content brought to you by the specialists at Webcertain and some special guests – and is guaranteed to give you new ideas, tactics and techniques to grow your website around the world.

At the International Search Summit, you’ll get:

  • In-depth sessions on the most important and challenging factors of international web marketing
  • Actionable tactics and takeaways to improve your international performance and ROI
  • The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international search questions
  • Insights into the global search landscape and the international opportunities for businesses
  • Access to a wealth of reports, research, whitepapers and articles on international search

And much more!


Hear from Global Specialists

International Search Summit Agenda – SMX Advanced

9:00

Introduction and Global Search Engine Headlines

We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

Gemma Birch

9:30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Immanuel Simonsen

10:15

Coffee

10:30

International Search Lessons Learned From Global Enterprises

After many years working on SEO projects for major global enterprises, Bill has seen it all. He will share examples of successes and failures, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.

Bill Hunt – Back Azimuth Consulting

11:00

Aligning Global Digital Marketing Campaigns at Scale

One of the biggest challenges for international marketers is launching a worldwide product or campaign and ensuring that it is a success, without breaking the bank or just replicating your English content in all markets. Using case studies from Logitech’s experience, Jeremiah will provide some tactics and techniques to help scale global activity.

Jeremiah Andrick – Logitech

11:30

Targeting the Remote Customer Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

Andy Atkins–Krüger – Webcertain

12:15

Lunch

1:15

Lessons Learned from Launching PPC Campaigns in Europe, Asia & Latin America

Marc will speak about the roller coaster experience of launching paid search campaigns in 28 countries & 13 languages, sharing findings from each region, what works and what doesn’t!

Marc Bitanga – Hootsuite

1:45

International Keyword Research

There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

Benjamin Lefebvre – Webcertain

2:15

Geo–Targeting Explained

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.

Andy Atkins–Krüger – Webcertain

2:45

Afternoon Coffee Break

3:00

Hola! Effective Tactics for Latin America

Latin America is a region with growing internet usage and economies, making it an attractive target for international businesses yet its diversity of cultures and language variations gives online marketers a lot to think about. Zeph will highlight the key factors to consider when targeting this region, providing examples and tips for success.

Zeph Snapp ‐ Altura Interactive

3:30

Yandex and Russia

Yandex is Russia’s leading search engine, so any organisation looking to grow its presence in Europe’s biggest internet market needs to pay it some attention. This session will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.

Preston Carey – Yandex

4:00

Final Q & A And Breakout Discussion

5:00

Networking & Drinks

International Search Summit will be held Tuesday, June 10 at the Bell Harbor International Conference Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.


What Past Delegates Have Said:

The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.

Alan Suchan – Fathom

I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work

Arne van Elk – RNW

I came to the International Search Summit with an international SEO problem. I left with a solution

Dan McCourt, Ecommerce Manager – SouthCo

The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing

Martin Kura – Consultant

…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.

Eric Wu, Director of SEO – eHow.com

I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.

Danny Dover, Lead SEO – SEOmoz.org

The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah – businesslink.gov.uk

The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.

Michal Stefan – I & Q Group.

The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach – Razorfish