International Search Summit @ SMX Advanced

Global SEO Edition

International Search Summit @ Advanced 2014 - Seattle - June 10, 2014

This is THE event for anybody involved in running, implementing or managing SEO projects in more than one language or country. It’s a full day of international SEO content brought to you by the specialists at Webcertain and some special guests – and is guaranteed to give you new ideas, tactics and techniques to grow your website around the world.

At the International Search Summit, you’ll get:

  • In-depth sessions on the most important and challenging factors of international SEO
  • Actionable tactics and takeaways to improve your international performance and ROI
  • The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international SEO questions
  • Insights into the global search landscape and the international opportunities for businesses
  • Access to a wealth of reports, research, whitepapers and articles on international search


International Search Summit Agenda – SMX Advanced 
9:00

Introduction And Global Search Engine Headlines
We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

Gemma Birch – Webcertain

9:30

International Opportunities
We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Immanuel Simonsen – Webcertain

10:15

Coffee break

10:30

International Search Lessons Learned From Global Enterprises
After many years working on SEO projects for major global enterprises, Bill has seen it all. He will share examples of successes and failures, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.

Bill Hunt – Back Azimuth Consulting

11:00

Aligning Global Digital Marketing Campaigns at Scale
One of the biggest challenges for international marketers is launching a worldwide product or campaign and ensuring that it is a success, without breaking the bank or just replicating your English content in all markets. Using case studies from Logitech’s experience, Jeremiah will provide some tactics and techniques to help scale global activity.

Jeremiah Andrick – Logitech

11:30

Targeting the Remote Customer Globally
As the online world continues to change and develop, so do online customers. We need to be aware of their behaviours, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

Andy Atkins-Krüger – Webcertain

12:15

Lunch

1:15

Lessons Learned from Launching PPC Campaigns in Europe, Asia & Latin America
Marc will speak about the roller coaster experience of launching paid search campaigns in 28 countries & 13 languages, sharing findings from each region, what works and what doesn’t!

Marc Bitanga – Hootsuite

1:45

International Keyword Research
There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

Benjamin Lefebvre – Webcertain

2:15

Geo-Targeting Explained
At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.

Andy Atkins-Krüger – Webcertain

2:45

Afternoon Coffee Break

3:00

Hola! Effective Tactics for Latin America
Latin America is a region with growing internet usage and economies, making it an attractive target for international businesses yet its diversity of cultures and language variations gives online marketers a lot to think about. Zeph will highlight the key factors to consider when targeting this region, providing examples and tips for success.

Zeph Snapp – Altura Interactive

3:30

Yandex and Russia
Yandex is Russia’s leading search engine, so any organisation looking to grow its presence in Europe’s biggest internet market needs to pay it some attention. This session will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.

Preston Carey – Yandex

4:00

Final Q & A And Breakout Discussion

5:00

Networking Drinks



How to attend

Registration Options On Site
Workshop Only* $1,195
Register now!

for International Search Summit @ SMX Advanced

International Search Summit will be held Tuesday, June 10 at the Bell Harbor International Conference Center. The seminar will begin promptly at 8:30 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.


What Past Delegates Have Said:

I’d highly recommend the International Search Summit to anyone who is venturing into the International space…

“…the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.”

Eric Wu, Director of SEO, eHow.com

“I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.”

Danny Dover, Lead SEO, SEOmoz.org

“The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.

Millen Shah, businesslink.gov.uk

“The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.”

Michal Stefan, I & Q Group.

“The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.

Jamie Peach, Razorfish
ready to go? register now!

Bell Harbor Int'l Conference Center

Conference:

June 11: 9am - 6pm

June 12: 9am - 4:30pm

Workshops:

June 10: 8:30am-various

Expo:

June 11: 10:15am - 7pm

June 12: 10am - 2pm

See what participants say about SMX Conferences