See All You Get With An
SMX Advanced Networking Pass

Maximize Opportunities For Your Business With Bing
Hear what Bing is doing to enhance consumer experiences, and more effectively align to your business. Kelly and Ken will deliver vertically relevant insights and features that helps bring the right customers directly to you. If you’re not advertising on the Yahoo! Bing Network¹ yet, you’re missing out on 51 million unique searchers that do not use Google, and who are likely to spend 20% more online than the average Internet searcher in the U.S.² – which means you are leaving valuable sales on the table. In this session, you will learn how Bing is different and how to effectively grow your business.

1 Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the US
2 comScore Core Search (custom), March 2013

Relevancy Is Only The Beginning Of Link Building
Google’s Penguin updates have forever changed the landscape of SEO link building. The days of building thousands of links on “niche one way directories” and other useless sites are totally over. Those links no longer increase traffic or search rankings, so now SEOs are left with the prospect of using actual marketing strategies and building real links. Join Jon Ball, CEO of Page One Power, as he discusses what he’s learned in his quest to do relevancy first link building and what that means to SEOs and link builders.

Winning Search Strategies For A Multi-Screen World
We live in a multi-screen world where people are constantly connected throughout the day, and switching between devices is commonplace. In this session, we’ll tackle critical questions around how to win in a constantly connected world: what are new & emerging conversion paths, how can marketers accurately measure them, and how can we turn these insights into winning marketing strategies.

What's Missing From Your Performance Marketing Strategy?
Many search marketers are using retargeting to drive additional conversions for their performance campaigns. But performance targeting through real time bidding (RTB) also presents powerful opportunities to find new customers efficiently and at scale. In this session, Scott Linzer will highlight why performance targeting is an effective complement to your search campaigns.

Enhanced Campaigns: How Platforms Can Help You Unlock Cross-Device Opportunities
The newly-launched AdWords enhanced campaigns feature is top-of-mind for large advertisers and agencies. In this session, hear Anthony Chavez, Senior Product Manager of DoubleClick Search, talk about the tools available to help you quickly and easily adapt to a constantly-connected world. In addition, Eric Papczun, US President of Performics, will share his company’s plans, successes and best practices on enhanced campaigns.

Authoring Your Way To The Semantic Web 3.0
Businesses and brands are entering an era of search that has become more diverse and complex as we all progress to the Web 3.0. Google must both adapt to and mold this more semantic Web in order to understand the underlying search intent, whenever and wherever it occurs. Join us during our panel session, as we discuss with Kelley Blue Book, how you integrate a more robust organic strategy leveraging together smarter content, Google+, authorship, open graph, local, and mobile optimization.

Engaging With Your Audience Anywhere, Anytime, On Any Device
Today’s consumers no longer move smoothly along the purchase funnel. Instead of a linear process, it’s more of a journey. They are constantly connected using search, online reviews, online newspaper and magazine articles to make purchase decisions. In this session, learn how to use Google Display to target your audience in the right context and deliver tailored ads that resonate with consumers and turn them into customers.

Simulcast Viewing Of You&A With Matt Cutts
(in Expo Hall)
What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don’t miss this popular SMX Advanced tradition!

Google Cocktail Reception
Wrap up the day with good conversations, beverages and munchies, complements of Google. Open to all “Learn with Google” attendees!

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Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Network Pass holders welcome.