Seattle, WA: June 2-3, 2015

Bell Harbor Conference Center

See All You Get With An SMX Advanced Networking Pass

A Networking Pass provides outstanding value. Attend “Plus” sessions featuring case studies, best practices and search marketing solutions presentations from leading providers. Visit with market-defining exhibitors and sponsors including Premier sponsors Bing, Doubleclick, Google, Marchex and Yahoo!, and Gold sponsors BrightEdge, Bruce Clay Inc., Page One Power and Yext. Plus you can attend any or all of the of networking events to make industry connections.

SMX Advanced Seattle Meet & Greet

Monday, June 1 – 6:00pm to 7:00pm

Sponsored By
Bruce Clay Inc.
Myers Media Group

Start your SMX Advanced experience off right! Arrive early and join us on the Bell Harbor’s Rooftop Plaza for an informal evening reception with

SMX Advanced Seattle Meet & Greet

SMX Advanced Expo Hall Reception

Expo Hall Reception

Tuesday, June 2 – 6:00pm to 7:00pm

The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with all of the market leading solutions providers in the Expo Hall. See the full list here. Networking pass holders welcome.

SMX After Dark

SMX Advanced 2015 After Dark
Tuesday, June 2 – 9:00pm to 11:00pm

Sponsored By

Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Networking Pass holders welcome.

Plus Sessions

The Plus Sessions, expo hall access, simulcast keynote and networking activities are all included with your Network Pass registration. Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. The SMX Advanced Expo floor is open Tuesday, June 2 from 10:15am to 7pm and Wednesday, June 3 from 10am to 2pm.

Day 1 – Tuesday, June 2, 2015

10:15am – 11:00am

Expo Hall Grand Opening & Refreshments

11:00am – 12:15pm Marchex

Optimizing Paid Search Automation For Click-To-Call
So you use Marin, Kenshoo, Doubleclick or IgnitionOne and do some or all of your paid search efforts yield phone calls? If so this session is for you, experts will show how to optimize for these platforms through live demos.

12:15pm – 1:45pm

Lunch & Expo Hall Time

1:45pm – 3:00pm Page One Power

Complementary Marketing: Using Link Building to Drive Content Marketing
Content is king, but in 2014 only 35% of content marketers say their organizations are effective at content marketing. Without the “marketing” portion of “content marketing”, you’re just creating content. Come learn about how link building can help drive your content marketing initiatives.

3:00pm – 3:30pm

Refreshments & Expo Hall Time

3:30pm – 4:45pm Yahoo Ad Labs

Master The Formula For Compelling Ad Copy
For advertisers that use Google call extensions, call analytics is necessary to optimize keywords and campaigns. In this session, learn from a panel of Fortune 500 advertisers and how they are using advanced call analytics to make better advertising decisions and win at mobile search.

4:45pm – 5:00pm

Refreshment Break

5:00pm – 6:00pm Yahoo Ad Labs

Master The Science Of Engaging Ad Images
In a world ruled by character count limits, it’s essential that the pictures you choose tell at least a thousand words. In this interactive workshop, our experts will share best practices that help your ads get noticed. You’ll learn:

  • The impact an image-rich ad can have on your campaign performance
  • The components of a truly compelling image
  • When and where a logo matters

Day 2 – Wednesday, June 3, 2015

10:00am – 10:45am

Refreshments & Expo Hall Opens

10:45am – 12:00pm Learn With Google

Using Remarketing on Google Display to Re-engage Past Site Visitors
When a user visits your site they’re expressing some sort of interest. You know that every vlslt doesn’t translate to a sale; but how can you take full advantage of all of that expressed interest? Remarketing on search and the Google Display Network are an Integral part of a successful account. This presentation will cover how to best remarket to previous site visitors.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

12:00pm – 1:30pm

Lunch & Expo Hall Time

1:30pm – 2:45pm Learn With Google

Better Together: AdWords and Google Analytics
Determining success In your AdWords account often comes down to what happens after the click. Analyzing what happened after a click on your ad delivers an enormous amount of insight that can dictate your strategy moving forward.This session dives deep on reporting techniques across AdWords and Google Analytlcs. Find out how you can generate the types of insights that lead to sustained account success.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

2:45pm – 3:00pm


3:00pm – 4:15pm Learn With Google

Conversions: Capturing and Counting Them All
A customer’s interaction with your business can be carried out across different channels: online, in your store or over the phone. This presentation will cover all of the ways to capture and count conversions no matter where they occur. You’ll learn how to develop an end-to-end digital strategy to drive conversions through calls and across devices, online and offline, and close the conversion loop by measuring each of the paths consumers can now take.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.