Seattle, WA: June 2-3, 2015

Bell Harbor Conference Center

See All You Get With An SMX Advanced Networking Pass

A Networking Pass provides outstanding value. Attend “Plus” sessions featuring case studies, best practices and search marketing solutions presentations from leading providers. Visit with market-defining exhibitors and sponsors including Premier sponsor Bing, and Gold sponsors BrightEdge, Bruce Clay Inc. and Yext. Watch the Tuesday, June 11 keynote You@A with Matt Cutts from high-def-monitors in the Expo Hall. Plus gain access to a number of networking events to make industry connections.


SMX Advanced Seattle Meet & Greet

Monday, Tuesday, June 10 – 6:00pm to 7:00pm

Start your SMX Advanced experience off right! Arrive early and join us on the Bell Harbor’s Rooftop Plaza for an informal evening reception with fellow attendees, speakers and invited guests. Networking pass holders welcome.


Birds-Of-A-Feather Networking Lunch Tables

Wednesday, June 11 & Thursday, June 12

There are two ways to get more out of lunch at SMX than just hot meals! All lunches are included for SMX Advanced All Access pass holders. You’re certain to sit with knowledgeable and engaging people.

Like the experience to be a little more structured? Sign up for a Birds-Of-A-Feather table. These are great opportunities to continue the conversation with others who share your interests. We’ll post the schedule and topics of discussion for the tables in early May.

Birds-of-a-Feather Table - Anything But SEO with Matt Cutts


SMX Advanced 2014 Expo Hall Reception

Expo Hall Reception

Sponsored by:
Invoca
Kenshoo

Wednesday, June 11 – 6:00pm to 7:00pm

The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with all of the market leading solutions providers in the Expo Hall. See the full list here. Networking pass holders welcome.


Janes of Digital

A celebration of women in search and digital
SMX Advanced 2014 - Janes of Digital
Wednesday, June 11 – 7:30pm to 9:00pm

Janes of Digital is a gathering for women who work in the search and digital space and want to support and encourage each other with a cocktail in hand.

During this special event, we’ll hold an enlightening discussion featuring a panel of successful women in search and digital. Topics will include: creating a culture of equality and diversity in the industry and within the workplace, encouraging ongoing professional development for female employees, fostering mentor relationships, along with other topics related to life/work balance.

Discussion leader: Michelle Robbins, VP of Technology, Third Door Media
Speakers:

Janes of Digital will take place at the Seattle Aquarium, before the SMX After Dark Party. Space is limited so please arrive early – seating is first come, first serve! The event will start at 7:30pm, and the discussion panel will kick off at 8:00pm. Hosted by Bing, Janes of Digital is open to networking pass holders.


SMX After Dark

SMX Advanced 2014 After Dark
Wednesday, June 11 – 9:00pm to 11:00pm

Sponsored By
Bing

Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Networking Pass holders welcome.


Closing Night Bash

Thursday, June 12 – 6:00pm to 11:00pm

Sponsored By

Moz

End your SMX conference with a bang and join us at the Garage (1130 Broadway, Seattle, 98122) for the Closing Night Party sponsored by Moz. The party will include billiards, bowling, drinks, food and fellow attendees. Bring your badge to get in.


Plus Sessions

The Plus Sessions, expo hall access, simulcast keynote and networking activities are all included with your Network Pass registration. Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. The SMX Advanced Expo floor is open Tuesday, June 11 from 10:15am to 7pm and Wednesday, June 12 from 10am to 2pm.

Day 1

9:00am – 10:15am Yahoo Gemini

Reach Millions On Mobile With Yahoo Gemini

Yahoo Gemini is the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.

11:00am – 12:15pm Covario

Search Synergy and Efficiency: Closing the Conversion Rate Gap between Paid and Organic Search

It has become more important than ever for today’s search and digital marketers to use data to drive better search marketing and advertising decisions, as well as synergize Paid and Organic search channels to deliver search smarter and more efficiently. Attend this session and hear the experts at Covario present a set of A/B tests carried out onsite at one of their Fortune 500 company clients, which enabled them to close the conversion rate gap between organic search users and paid search users, as well as other search efficiencies. They will review methodology, results, and even client and agency communication methods that proved most efficient and effective.

1:45pm – 3:00pm Page One Power

Link Building And Content Marketing: How They Work Together

The SEO world changes rapidly, and Link Building in 2014 seems more complicated than it was just last year. This session will clarify the confusion, cut through the clutter and give the SEO community a much-needed reality check. Join Jon Ball as he discusses the state of link building in 2014.


Attendees will learn:

  • The Value of Links
  • How to Approach any Link Building Project
  • How Link Building and Content Marketing Work Together
  • Realistic Link Building Strategies

Jon Ball, VP of Business Development, Page One Power

3:30pm – 4:45pm Marchex

How Brands Are Using Call Analytics to Win At Mobile Search

For advertisers that use Google call extensions, call analytics is necessary to optimize keywords and campaigns. In this session, learn from a panel of Fortune 500 advertisers and how they are using advanced call analytics to make better advertising decisions and win at mobile search.

Day 2

9:00am – 10:00am Learn With Google

Win The Digital Shelf: Optimize Your Product Listing Ads

Consumers today are shopping anywhere, anytime and across all devices. Retailers have an opportunity to connect with these consumers and promote their products online. In this session, we’ll share best practices on how to effectively win the digital shelf with an optimized data feed and a Shopping campaign, the new campaign type for Product Listing Ads.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

10:00am – 10:25am

Refreshments & Expo Hall Time

10:45am – 12:00pm Learn With Google

Design With A Mobile Mind: Converting Multi-Screen Consumers

Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. How can you best connect with mobile consumers? And what makes for a good mobile site? To answer these questions, Matt Lawson, Director of Marketing for Google Performance Ads, will present new research and mobile site design best practices from Google & AnswerLab.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

12:00pm – 1:30pm

Lunch & Expo Hall Time

1:30pm – 2:45pm Learn With Google

Keywords, Ads And Quality Score: Rethinking The So-Called Basics Of Paid Search

Critical parts of a user’s journey in AdWords are almost taken for granted at times. With so many new features being released to improve AdWords, it’s easy to overlook your keywords or your ads. However, they’re the foundation of your account and the ultimate deciding factor of account success (which isn’t always reflected in your Quality Scores). After working extensively with the people that built and maintain AdWords, the Best Practices marketing team will be presenting Google’s point of view about what truly makes for a healthy account.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

2:45pm – 3:00pm

Refreshments

3:00pm – 4:15pm Learn With Google

Attribution Strategies To Inform Your Search & Digital Advertising Investments

Today’s consumers seldom move smoothly along the purchase funnel. Instead of a process, it’s more of a journey. In this session, learn strategies for using attribution models from DoubleClick Search, DoubleClick Campaign Manager or other Google products to better understand your how your advertising investments turn into conversions.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

4:15pm – 5:00pm

Cocktail Reception