Learn With Google

Google Solutions for a Constantly Connected World


June 12th, 2014

Today’s constantly connected world presents digital marketers with new challenges and opportunities. Come see how Google can help you win in this new constantly connected world in our custom-built Google Classroom located across the grand concourse in the Maritime Event Center. Stop by and enjoy some Googley snacks and beverages in our micro kitchen, and stay for a session… or four!

To attend Learn with Google sessions, you’ll need an SMX Advanced Networking Pass – just $139 if you pre-register. Plus you’ll get access to several networking events and other sessions taking place at the conference. For full details, click here.


Learn With Google – June 12, Seattle

9:00am – 10:00am

Win the Digital Shelf: Optimize your Product Listing Ads
Consumers today are shopping anywhere, anytime and across all devices. Retailers have an opportunity to connect with these consumers and promote their products online. In this session, we’ll share best practices on how to effectively win the digital shelf with an optimized data feed and a Shopping campaign, the new campaign type for Product Listing Ads.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

10:00am – 10:25am

Refreshments & Expo Hall Time

10:45am – 12:00pm

Design With A Mobile Mind: Converting Multi-Screen Consumers
Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. How can you best connect with mobile consumers? And what makes for a good mobile site? To answer these questions, Matt Lawson, Director of Marketing for Google Performance Ads, will present new research and mobile site design best practices from Google & AnswerLab.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

12:00pm – 1:30pm

Lunch & Expo Hall Time

1:30pm – 2:45pm

Keywords, Ads And Quality Score: Rethinking The So-Called Basics Of Paid Search
Critical parts of a user’s journey in AdWords are almost taken for granted at times. With so many new features being released to improve AdWords, it’s easy to overlook your keywords or your ads. However, they’re the foundation of your account and the ultimate deciding factor of account success (which isn’t always reflected in your Quality Scores). After working extensively with the people that built and maintain AdWords, the Best Practices marketing team will be presenting Google’s point of view about what truly makes for a healthy account.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

2:45pm – 3:00pm

Refreshments

3:00pm – 4:15pm

Attribution Strategies To Inform Your Search & Digital Advertising Investments
Today’s consumers seldom move smoothly along the purchase funnel. Instead of a process, it’s more of a journey. In this session, learn strategies for using attribution models from DoubleClick Search, DoubleClick Campaign Manager or other Google products to better understand your how your advertising investments turn into conversions.


This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

4:15pm – 5:00pm

Cocktail Reception

Register now for SMX Advanced Networking Pass!

Pass On Site
Networking Pass $159
Ready to Register? Click Here!