Full Conference Agenda

Welcome
Didn't read the manual? Come to this short introduction to the goals, format and sessions of SMX Advanced.

You&A With Matt Cutts
What's a You&A? That's where you, the audience, put your questions directly to the head of Google's web spam team, Matt Cutts. As an engineer in search quality, Matt's been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

Organic Track

Duplicate Content Summit
More and more, SEOs are growing concerned about duplicate content issues. Does syndicating your content in feeds mean you give up being seen as the original source? Is content scraping that's out of your control going to knock you down in the rankings? In this session, search engines outline how they currently handle duplicate content detection, followed by lots of time for the audience to suggest and explore future directions.

Advertising Track

Paid Search Roundtable
Get updated on the latest from the major paid search providers, then fire off questions on paid search topics to the panel of representatives during the ample discussion period.

Organic Track

SEO, Meet SMM
SEO has a lot to gain from SMM, social media marketing. Getting your content into the major social media sites does more than provide an initial traffic jump. It can generate links or provide rankings you might not be able to tap into with your own site. In this session, SMM essentials that SEOs need to know.

Advertising Track

Paid Search & Tricky Issues
Trademarks, duplicate listings, match types, getting good support -- these are just a few of the tricky issues with paid search. This session covers such topics and solutions to make your life with paid search easier.

Organic Track

Personalized Search: Fear Or Not?
Google's change earlier this year to make personalized search results more prevalent has many SEOs wondering -- is it game over when everyone has their own unique search results? This session looks at the shift, tips on staying high even with personalization and what might come in the future.

Advertising Track

Inside The Auction Black Box
The paid search "auction" is unlike any normal auction people deal with. Rather than just bidding the most and winning, the "quality" of your bid along with other factors is assessed. In this session, we try to crack open the black box of auction to better understand how they work and how to influence them to your advantage.

Keynote Conversation with Satya Nadella
Satya Nadella is Corporate Vice President of Microsoft's newly-created Search & Advertising Platform Group. He talks with Search Engine Land editor-in-chief Danny Sullivan about his role and plans for Windows Live Search and Microsoft adCenter.

Debate: Is Bid Management Dead?
With it harder to know what the competition is paying plus quality scores that make it difficult to know where you'll rank, are things shifting away from automated bid management and more toward the human touch? Both sides square off in a traditional debate, followed by audience discussion.

Organic Track

Penalty Box Summit
Had a site hit the search engine penalty box? In this session, search engines share the latest on how they give you official signs of this, along with reinclusion procedures. The session includes lots of time for audience-driven discussion on penalties and how procedures might be improved.

Advertising Track

Pump Up Your Paid Search!
In this session, tips and techniques designed to help pros get even more out of their paid search campaigns.

Organic Track

Better Ways
Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there's a better way to get something done? Put it to our panel of experts!

Advertising Track

Paid Search: The Giant Focus Group
"I wish...." or "If only they would...." If you've thought it, now's your chance to say it to representatives from the major search ad providers. What should they fix? What new features should they provide? Come lobby for the changes you want, with others to take up your cause, if you've got that great idea.

Organic Track

Give It Up!
No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what's discussed (on your honor now!). Matt Cutts and his mighty notebook might be barred from the room. Alternatively, any search reps found lurking have to give up a secret of their own or head for the hallway.

Advertising Track

Beyond The Majors
Still seeking paid search traffic? Then you might want to look beyond the major players and toward some of the smaller networks out there. This session provides an update on options beyond the majors, as well as tips and strategies.

Goodbye and Group Photo Time

Good hosts don't let their guests leave without saying goodbye. Come let us bid you adieu, plus get your picture taken for the conference group photo!