The SMX Content Difference

The SMX Advanced 2008 Programming Team

As our "The SMX Content Difference" page explains, we put our all into the programming of any Search Marketing Expo conference. SMX Advanced 2008 is no exception. Below, some background about the people and the process behind the SMX Advanced 2008 show.

Conference Chairs

Danny Sullivan is the conference chair of SMX Advanced 2008. Working with the session coordinators below, he oversees the agenda creation, programming format and speaker selection process.

Session Coordinators & Moderators

Each individual session has a "session coordinator" who is in charge of selecting speakers and establishing the session format (who will talk for how long, on what topics and so on). The coordinators ensure that attendees get a session that is well orchestrated. Rather than speakers overlapping each other on topics (or being off-topic for the session), SMX session coordinators ensure that everyone is set to deliver a complementary performance. The coordinators also serve as moderators for their sessions. For SMX Advanced 2008, our panel coordinators are:

• Greg Boser
• Chris Elwell
• Rand Fishkin
• Vanessa Fox
• Rob Kerry
• Jeffrey Rohrs
• Chris Sherman
• Stephan Spencer
• Matt Van Wagner