Jennifer is a Partner at Gravity Search Marketing. Gravity Search Marketing LLC is a partnership between Jennifer Grappone and Gradiva Couzin, who have been working together in online marketing and web development for over 10 years. Couzin and Grappone co-wrote “Search Engine Optimization: An Hour a Day,” published by Wiley Press (2006, 2008). This has become one of the most popular SEO books on the market.
After years of producing corporate videos and managing large-scale web development projects, Jennifer began working exclusively in search marketing in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, search-friendly site design, usability, and link building.