Joseph Kerschbaum is a Senior Client Strategist for3Q Digital. Joseph is a regular speaker at search and advertising conferences. Joseph was the founding editor of PPC Hero and SEO Boy. His writing on the SEM industry appears regularly in his Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is coauthor of Pay-Per-Click Advertising: One Hour a Day, published by Wiley/Sybex (2010).