Joseph Kerschbaum is Vice President of Client Services for PPC advertising agency Clix Marketing. Joseph is a regular speaker at search and advertising conferences (most recently SMX West and SMX Advanced). Joseph was the founding editor of PPC Hero and SEO Boy. His writing on the SEM industry appears regularly in his Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is coauthor of “Pay-Per-Click Advertising: One Hour a Day,” published by Wiley/Sybex (2010).