Daniel Lemin, Founder & Principal at Social Studio, has more than a decade’s experience leveraging emerging media to produce tangible business, marketing and PR results for some of the world’s largest and most innovative brands. Previously he was director of social engagement at PainePR in Los Angeles where he established brand-building social media and channel innovation programs for global consumer brands including General Motors, Pampers, Old Spice, Iams and Sony Electronics. Prior to PainePR he served on the early international communications team at Google in Silicon Valley where he managed global corporate communications and public affairs for the company’s rapidly expanding suite of consumer and advertiser products and services. In that role he expanded the popular Google Zeitgeist program (now Google Trends) to more than 25 global markets and oversaw PR efforts for the expansion of consumer search and advertiser services in Asia-Pacific, India, Latin America and Europe.
Earlier in his career Daniel worked at NextCard, a consumer finance company and the Internet’s largest advertiser as well as prominent developer of the first major Internet Database Marketing engine, and also worked on the first mobile Microsoft platform (Windows CE).
He holds an MA in communication from Gonzaga University and is an instructor at UC Irvine Extension. He serves on advisory boards for both that program’s social media curriculum and the department of computer science at Santa Monica College.