Lisa is a data driven online marketing enthusiast at Point It, one of the Pacific Northwest’s largest independent search marketing agencies. Lisa has been a paid search client manager for about 9 years and has seen the evolution of search engine opportunities and features for advertisers. She’s always excited about testing and reacting to the latest SEM developments. Lisa leads a team of account managers on a large global brand account to support ecommerce and brick & mortar stores with paid search, social ads, and programmatic display/retargeting. In addition to PPC, Lisa has a deep background of online retail marketing and product management, traditional advertising media buying, and primary market research, for large and mid-size B2C and B2B growth companies.