Chris Goward
Co-Founder & CEO

Chris Goward is Co-Founder and CEO of WiderFunnel Marketing Optimization. The company’s Conversion Optimization methods help clients improve lead generation, affiliate and e-commerce sales results by up to 400%.

Chris’s popular presentations include case studies and conversion marketing principles that deliver real, tested results for clients like eBay, SAP, Google, Electronic Arts, and many more.

A top-rated speaker globally, his work has been published in Marketing Sherpa, Search Engine Watch, and the Google blog, among others. The LIFT Framework™ he developed is taught at the University of Eastern Michigan Conversion Optimization program.

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