When companies like Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com want great marketing optimization results, they call Chris Goward.
Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies. He wrote the book, "You Should Test That," which redefined conversion optimization and shows how to create dramatic business improvements.
More at http://widerfunnel.com, http://youshouldtestthat.com, @chrisgoward