Robert Cooley
OptiMine Software

Dr. Robert Cooley is the CTO and co-founder of OptiMine Software. He has deep expertise and broad application experience applying data mining and optimization technologies to the Web and advertising.

Rob has been involved in data mining projects at hundreds of companies including eBay, WalMart, Lowe's, BestBuy, Nielsen, and Experian. He is known for his groundbreaking work in Web Mining and has over fifteen years of experience managing projects and analyzing data in a variety of fields, with a focus on e-commerce, search, CRM, and unstructured text.

Prior to OptiMine Software, Rob was the VP of Technical Operations for KXEN, a data mining software company, and before that he was the Director of Data Mining for Outride Inc., a Xerox PARC spin-off specializing in personalized search technologies that was sold to Google in 2001. Rob holds a PhD in computer science from the University of Minnesota.