As VP, Digital Marketing of R2i, Eric Jones provides clients with senior level strategy and counsel to develop cross channel digital marketing campaigns that are focused on maximizing ROI. His ability to integrate multiple tactics into seamless results-based digital marketing programs has provided such clients as Microsoft, Biotechnology International Conference, Rose Associates of NYC, and CompTIA with measureable gains across various business segments.
Eric’s ability to understand the complex business requirements of various industries and companies, expertise in scrutinizing campaign analytics, and leadership of r2i’s digital marketing team has him continuously called upon to aid in the growth of r2i’s client companies. Of note, Eric and his team were put to the test by creating a substantial digital relationship marketing campaign for the launch of Microsoft’s Office 365 and cloud computing platform.
Throughout his career, Eric has held senior marketing leadership positions across a range of organizations, from banking and finance, to real estate development and internet technology. He spent three years as VP of Marketing with Columbia Bank where he oversaw all marketing (on and off-line, print and traditional) for the billion dollar bank. For two years, he was Director of Marketing for Struever Bros. Eccles & Rouse in charge of marketing all of its substantial regional real estate development projects up and down the East Coast. Prior to joining R2i in 2007, Eric was the Sales and Marketing Director for a local community non-profit that was focused on the city revitalization and rehabilitation through commercial and residential redevelopment.
Eric is a graduate of the University of North Carolina at Wilmington, with a degree in Marketing.