Madan Bharadwaj is Vice President at Visual IQ, where he is responsible for the innovation strategy for the company's state-of-the-art cross-channel marketing intelligence software products. He is a recognized expert in cross-channel attribution for the digital marketing space, and also has a background in advanced media analytics.
Prior to Visual IQ, he led the data analytics practice at Bluestreak where he was responsible for the development and delivery of advanced analytical offerings. While at Bluestreak, Madan developed a measurement-oriented approach for cross-channel attribution that included pioneering a set of cross-channel media mix metrics built through data mining on "big data" media datasets. Earlier, he developed an analytics and technology framework to reconcile web analytics and ad serving metrics.
Prior to Bluestreak, Madan was with global communications firm Isobar, directing the analytics group during the development of a portfolio optimization based bid management platform for search engine marketing.
Madan is a graduate of University of Madras in India, where he holds a bachelor's degree in electronics and communications engineering, and also holds a master's degree in computer engineering from the University of Central Florida.