Elle's unique background makes her the perfect fit to create social strategy. Having managed social, PR and traditional advertising initiatives in a variety of industries, she is well known for her signature enthusiasm and creativity. Elle has translated traditional strategy to digital success for B2B and B2C clients in a variety of industries including healthcare, finance, consumer, nonprofit, hospitality and education. Elle was hand-picked by Jeff Herzog, Zog Media's founder and CEO, to lead his new agency's social initiates. Herzog, who founded and sold digital giant iCrossing to Heart Media, spent the last year training Elle on all things search and asked her to focus on what the agency calls: "Search, powered by Social." At Zog, Elle has lead the charge to use her search learnings and apply them to Zog's quickly growing client rooster.