Sean Percival is an American blogger and author from Los Angeles, California. For work, Percival is a Vice President, Online Marketing at Myspace; for play, he is the founder of the Los Angeles-based technology blog lalawag. Formerly with Mahalo and Docstoc, Percival taps the real-time web to identify and develop content around today’s biggest Internet trends. Along with his wife Laurie, the Percivals were featured in the 2009 LAWeekly ‘People of the Year’ issue. They were affectionately titled “Tweethearts” for their use of the modern social web in their marriage. He’s been featured in Forbes and numerous other publication for his ability to develop and monetize social networks. Sean Percival is the author of MySpace Marketing and The Second Life Travel Guide, both from Que publishing.