Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which help advertisers optimize their campaigns and increase their competitiveness in the marketplace.
Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of Cincinnati Department of Neurosurgery. Ping is a Microsoft Certified Solution Developer (MCSD) and holds a MBA degree from the University of Notre Dame.
Ping will share how he used his mad scientist skills to uncover new campaign improvement opportunities using advanced Quality Score. He may even show up in his old lab coat from his research days at the University of Cincinnati Department of Neurosurgery.