Shannon Anderson is an Account Supervisor at 90octane, a conversion-driven marketing agency based in Denver. Working on the premise that trust is a differentiator, 90octane combines strategy, execution and metrics-driven optimization to drive sales and strengthen customer relationships. The agency’s client base includes B2B companies, B2C brands and international nonprofits. Shannon has over four years of experience in interactive marketing with an emphasis in pay-per-click advertising, search engine optimization and online media strategy. She also has experience in building and optimizing lead generation and social media campaigns. She has strategized programs for both B2B and B2C organizations in the travel, aviation, franchise and qualitative marketing industries, as well as for non-profit organizations.
In her free time, Shannon volunteers with the non-profit organization Mount Saint Vincent Home, consulting on SEO and social media strategies to support their online presence.
She earned her B.S. in Business Administration with an emphasis in marketing from the University of Colorado at Boulder and is an active member of the Colorado Business Marketing Association and the University of Colorado Alumni Association.