Regional Manager, Search Strategy
Allan Chuate is a Regional Manager - Search Strategy at Yahoo!. His team partners with the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!'s search marketplace. Allan has over 10 years of SEM experience and has seen the SEM industry evolve from his early days at GoTo.com and Overture through now. For the past year and half, Allan has worked closely with Microsoft to develop best practices and insights for the combined marketplace of Yahoo! Search and Bing.