Jeff Campbell is the co-founder of Resolution Media, Omnicom’s (NYSE:OMC) search agency and heads their retail vertical. Since 2003, Campbell has immersed himself in nearly all aspects of the company’s operations. Currently, he is embedded at Lowe’s, and oversees all their online marketing including paid search, natural search/SEO, affiliate, display, retargeting, shopping comparison engines, etc., and is focused on strategy development, media integration, measuring online to offline sales impact and Web analytics.
During his tenure at Resolution Media, Campbell has managed campaigns for Apple, Hertz, State Farm, Bank of America, US Army, Motorola, Sirius-XM, NCL, Pier 1, and dozens more. He is a regular speaker at key industry events, and participates in many technology/engine advisory boards. Campbell has been published by MediaPost, iMediaConnection, Web Analytics Association, and DMNews. You can find him on LinkedIn & Twitter.
In addition to his work at Resolution Media, Campbell created and oversees the Search Engine Marketing curriculum at the University of Chicago.
Prior to Resolution Media, Campbell was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.