Fionn Downhill is the Chief Executive Officer and President of Elixir Interactive (http://www.elixirinteractive.com). Established in February 2003. Elixir Interactive is an Agency which specializes in organic SEO and social media. She was also the founder of SyCara.com. As an extension of the SEO Elixir offers Fionn offers advanced Online Reputation Management strategy and services.
After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.
Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. She is an accomplished speaker on the subject of search marketing and search marketing training. Speaking engagements include AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for women engineers to name a few. She is often quoted on the subject of Online Reputation management and has been interviewed by the Wall Street Journal, Computer Weekly, and was quoted in the book Radically Transparent by Andy Beal. In September 2012 Fionn added adjunct professor to her bio and created the first digital marketing course for the Thunderbird School of Global Management MBA program and has been successfully running the course twice a year since.