Fionn Downhill
CEO
Elixir Systems

Fionn Downhill is the Chief Executive Officer and President of Elixir Systems. Established in February 2003 they are an Internet marketing agency which provides a customized approach for individual clients. Elixir Systems is expert in the fields of organic search engine optimization (SEO) and paid search. They provide customized online marketing plans using organic SEO, paid search advertising, online public relations, and online reputation & brand management. Fionn believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. Elixir Systems strives to create dynamic partnerships with all their clients to ensure Internet marketing is a major contributing factor in the growth of their online brand and sales and lead generation efforts.

After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.

Fionn is very involved in the advancement of Internet marketing and is a strong advocate for best business practices in the industry. She is the Chair and a founding member of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and Entrepreneurship. She is a well respected member of the Search Engine Marketing community. In March 2007 Fionn was elected to the SEMPO board of directors (Search Engine Marketing Professionals Organization - The worldwide trade body for the industry).