Michael King is an SEO Engineer by trade and Owned Media lead by evolution. He works as Executive Director of Owned Media for leading Enterprise Search agency Acronym where is leading the expansion of the offering into consumer insights, content and social strategy.
Mr. King (aka @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was the marketing director for iAcquire where he led growth initiatives and the transition from link building into content marketing initiatives including market research, content strategy, social strategy and on-page SEO. Prior to that he led the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Publicis Modem was his second agency within the umbrella as he was member of the SEO team at Razorfish contributing to many wins for Ralph Lauren, Hawaiian Airlines, ABC, ADT, State Farm, and a number of Johnson & Johnson and Genentech brands.
As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole. This is best illustrated by the Keyword-Level Demographics methodology Mr. King developed in 2011 that allows marketers to perfectly measure and target persona types.
Mr. King has simultaneously made the transition to sought-after speaker delivering memorable talks at many conferences internationally and domestically from Australia to Israel and all stops in-between. Mike is also a published author contributing to Rand Fishkin and Thomas Thomas Høgenhaven’s “Inbound Marketing and SEO” book.