Horst Joepen
CEO
Searchmetrics
@HorstJoepen

Horst Joepen is responsible for general management and strategy at Searchmetrics the leading vendor of integrated Search Analytics software. He has a broad background in Internet and software technology and is a successful software entrepreneur in online marketing, CRM and IT security markets. With Searchmetrics he has been pioneering with his team the market for Search Analytics and gained highest attention for their Search Performance Index data around Google algorithm updates – he has been quoted in the world’s leading papers like the New York Times, Le Monde and The Guardian. Dr. Joepen is author of numerous IT publications and frequent speaker on SEO tools and trends at search marketing events.