As Product Manager of Paid Search at ChannelAdvisor, Jason James is solely responsible for developing the product roadmap for ChannelAdvisor’s Paid Search solutions to meet the demands of the ever-changing search engine landscape. He focuses on implementing paid search strategy, developing tests and analysis, managing client expectations and directing Channel Analyst activities. James has worked in the information technology industry for close to twenty years, spending more than six years focusing on e-commerce solutions. Having immersed himself in the online retail aspects of this key revenue driving channel, James stays up-to-date and ahead of emerging trends and developments on the major search engines. Personally managing multiple accounts for a number of the largest retailers in the country, he is respected as a specialist and thought leader in the e-commerce industry.
Jason received a Bachelor of Arts degree from the University of North Carolina at Chapel Hill and was certified in Computer Science at North Carolina State University. Prior to joining ChannelAdvisor, Jason worked for widely respected software companies such as IBM and Red Hat.