Noran is Director of Marketing at BoostCTR and an Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive. She specializes in analyzing the PPC customer Journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics and conversion optimization.
Noran writes for publications such as Visibilty Magazine, SES Magazine and ClickZ. She is also a frequent speaker at the Search Engine Strategies conferences, the Internet Marketing Conference and the Online Marketing Summit.
When Noran is not online, she is either traveling, or diving with sharks in the Red Sea. You can follow her on Twitter @noranshinnawy.