Rob Kerry
Head of SEO
Mode Digital

Rob is Head of SEO at the next-generation SEO agency, Mode Digital. He started out building a web hosting business at age 14, using purely SEO to drive traffic and sales. Seventeen years on, Rob has worked in-house at the world's largest online poker company and agency-side, building the SEO team at STEAK and co-founding Ayima. He has worked with the likes of Sony, Marks & Spencer, O2 and Reed Elsevier, building innovative and long-term search strategies. He has also delivered over 30 SEO and web strategy presentations at conferences worldwide. Rob has been a regular contributor to industry publications, including Search Engine Watch, SEO Book and Moz. He is also the former Editor of the Search Engine Watch Forums and Sphinn (now Marketing Land).

With over a decade of experience in Internet Marketing, Rob has helped companies such as PartyGaming, Sony and The English Tourist Board compete at the top of the search results. He specialises in Corporate SEO for large companies and sites, plus competing in aggressive markets such as finance, gaming, travel and telecoms.

Outside of Ayima, Rob has been the Editor of industry news site Sphinn and the Editor at Search Engine Watch Forums.