Frost Prioleau is a seasoned online advertising executive, specializing in targeting, optimization, and technology. Frost is CEO and co-founder of Simpli.fi. Prior to Simpli.fi, Frost founded and served as CEO of Personifi, a contextual and behavioral targeting company that was acquired by Collective Media. At Collective Media, Frost served as General Manager of the Techology Solutions Group at Collective Media.
Frost graduated from Princeton University, where he earned a BSE in Engineering Management Systems.