As president of Telmetrics, the leading provider of call measurement solutions, Bill Dinan is responsible for driving the company's overall growth in both digital and traditional media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics' brand leadership in the local search industry and has led the company's evolution from print-centric tools to multi-media, leads-based measurement solutions. An accomplished executive for both print and interactive media, Bill has extensive experience working with SEM providers, local search publishers and agency partners to integrate call measurement solutions to support revenue growth. His strong strategy skills, technical expertise and C-level experience in various industries, including software and advanced technology products, have been key drivers of the company's product innovations including cross-media ROI reporting and pay per performance measurement solutions. Bill is a regular contributor to SearchEngineLand.