Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive, a firm he started in 1995. Portent is a full-service internet marketing company whose services include SEO, SEM, analytics and strategic consulting.
Ian's built his firm, his blog and his career around the idea that the internet is a fantastic marketing medium, but that it hasn't fundamentally changed the rules of successful marketing: A great product, a great message, well-crafted content and careful analysis will always win out.
Ian recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics. He's the author of Conversation Marketing, the blog (at www.conversationmarketing.com) and the book by the same name.