Jeffrey K. Rohrs serves as VP of Marketing for ExactTarget, the market leader in on-demand email software solutions for permission-based email marketing. Prior to joining ExactTarget, Jeff served as President of Optiem, a full-service, Internet marketing agency whose clients include Sherwin-Williams, Things Remembered, and Insurance.com.
A 'recovering attorney,' Mr. Rohrs is well-versed in online marketing law. He is a highly-regarded speaker and moderator at many industry conferences. In December 2006, Mr. Rohrs authored The Sausage Manifesto, an open letter to paid search networks about the click fraud problem. Over the years, Mr. Rohrs has been quoted on variety of interactive marketing topics in publications including Advertising Age, Wired.com, Marketing Sherpa, Target Marketing, and ClickZ.
Mr. Rohrs received his J.D. and Masters in Mass Communication from Boston University. He received his undergraduate degree from Miami University where he currently serves on the Advisory Board for the school's Interactive Media Studies Program.