John Gagnon is a Senior SEM Manager at Microsoft based in Seattle, Washington.
He consults for Microsoft&'s paid search advertising campaigns running on Bing and Yahoo through Microsoft adCenter. He partners with teams ranging from Hotmail, Windows 7 and Internet Explorer to more B2B product groups like Office 365, Windows Azure and Dynamics CRM.
Previously at Microsoft, John worked as a Search Analyst specializing in improving ROI for premium accounts. He was also a Search Account Manager aligned to a range of strategic advertisers including Hotwire, Esurance, Nintendo and BlackRock, where he created and led a series on advanced adCenter optimization techniques.
Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset. Before entering the online advertising space John spent time as a Research Analyst for a private equity fund based in Seattle.
John holds a Bachelor of Arts degree in Business Finance from the University of Washington and is a huge Husky fan.