David Roth is Vice President, Marketing at Move, Inc., parent company of Realtor.com and other significant real estate-focused web properties. In this capacity, Roth oversees Paid and Organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.
A search industry veteran, he began in 1999 when he managed the eLuminator search marketing service while at MediaDNA. After several Search Marketing Agency positions, Dave found himself at Carat Interactive agency in San Francisco where he ran paid and organic search and affiliate marketing programs for clients such as Tivo, Dish Network, Kodak, AOL and Hyundai. Yahoo recruited Roth to centralize all their search marketing activities in a newly created role for the company. At Yahoo he managed teams supporting the company’s largest marketing programs for Yahoo’s shopping, travel, autos, small business and fantasy sports franchises.
A frequent speaker at conferences and a contributing columnist to industry websites, Dave educates the marketing community on best practices for search and direct marketing. He holds a Master’s degree in International Business from the University of California, San Diego, and a Bachelor’s degree in Sociology from UC Berkeley.